About this role
Position Purpose
The ELREXFIO Marketing Team Lead is responsible for developing and executing the ELREXFIO franchise strategy in Japan to maximize value for patients and deliver revenue and profitability objectives.
This role has business and P&L accountability for ELREXFIO, covering both the existing business and planned indication expansions. The role leads brand and launch planning, financial forecasting, performance management, and the effective prioritization of financial and human resources.
The position provides functional leadership to ELREXFIO Marketing colleagues and leads the cross-functional ELREXFIO team. It has no direct people-management responsibility but is expected to set strategic direction, align resources, coach colleagues, and foster a high-performing and collaborative team. The role also serves as a key interface with Japan Oncology leadership, the International Commercial Organization, and Global ELREXFIO teams.
Primary Responsibilities
- Business and P&L Leadership
Deliver agreed revenue, profitability, and business performance objectives for ELREXFIO.
Lead financial planning and forecasting, including the Operating Plan, long-range forecasts, latest estimates, and business scenarios.
Monitor financial and non-financial KPIs, address performance gaps, and lead timely corrective actions.
Manage the promotional budget and recommend effective allocation of financial and other resources.
Partner with Finance, Analytics, Supply, and other functions to manage business risks and opportunities.
- Franchise and Brand Strategy
Develop and execute the long-term ELREXFIO franchise strategy, annual Brand Plan, and Plan of Action for Japan.
Define strategic priorities, growth opportunities, sources of business, and investment choices across indications.
Translate scientific evidence, market dynamics, and customer and patient insights into a differentiated value proposition and actionable commercial strategy.
Optimize positioning, segmentation, targeting, customer engagement, promotional strategy, and channel mix.
Adapt Global and International strategies to the Japanese market and ensure that Japan perspectives are appropriately represented.
- Existing Business and Launch Execution
Lead the sustainable growth and ongoing performance of the existing ELREXFIO business.
Lead commercial strategy, readiness, and execution for planned indication expansions, including market shaping, positioning, targeting, customer journeys, key messages, field readiness, and post-launch optimization.
Lead commercial input into opportunity assessments, forecasts, investment decisions, and scenario planning.
Establish clear milestones, governance, KPIs, risk assessments, and mitigation plans.
Monitor market dynamics, competitive developments, treatment patterns, customer insights, field feedback, and launch performance, and adjust plans as needed.
- Cross-Functional and Functional Team Leadership
Lead the ELREXFIO cross-functional team and align stakeholders around a common strategy, priorities, milestones, and measures of success.
Partner closely with Medical Affairs, Market Access, Regulatory Affairs, Analytics, Finance, Supply, Legal, Compliance, Sales teams, and other relevant functions.
Clarify roles, responsibilities, decision rights, and escalation pathways, and proactively resolve issues.
Provide strategic direction, coaching, and development support to ELREXFIO Marketing colleagues and project members without direct people-management responsibility.
Represent the ELREXFIO business in relevant Japan, International Commercial, and Global forums.
- Operational Excellence and Compliance
Ensure high-quality and timely execution of Brand Plans, launch plans, promotional materials, training programs, congress activities, and customer-facing initiatives.
Establish effective governance and performance-review processes for the ELREXFIO business.
Partner with Supply and relevant functions to anticipate demand and address potential supply or business-continuity risks.
Ensure compliance with applicable laws, regulations, industry codes, Pfizer policies, and internal review and approval processes.
Demonstrate high standards of integrity, sound judgment, and patient focus in all business decisions.
Required Qualifications and Experience
Bachelor's degree or equivalent.
A minimum of five years of pharmaceutical marketing experience.
Demonstrated experience in brand strategy, Brand Planning, financial forecasting, performance management, and promotional-budget management.
Experience leading complex cross-functional projects or initiatives in a matrix organization.
Strong strategic thinking, financial acumen, analytical capability, and problem-solving skills.
Demonstrated ability to influence senior stakeholders and align multiple functions without formal authority.
Strong written and verbal communication and presentation skills in both Japanese and English.
High standards of integrity, compliance, collaboration, and patient focus.
Preferred Qualifications and Experience
Experience in Oncology, Hematology, Specialty care, Advanced technology treatment areas such as Cell & Gene therapy or another complex therapeutic area.
Experience leading a new product launch or indication expansion.
Experience managing an established business while preparing for a future launch.
Experience working with International Commercial, regional, or Global teams.
Experience providing functional leadership, coaching, or development support to colleagues.
Resources Managed
ELREXFIO promotional budget and other allocated commercial resources.
Functional coordination and prioritization of ELREXFIO Marketing and cross-functional project resources.
No direct people-management responsibility.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
Breakthroughs - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
Change - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
Patients’ lives - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive
Benefits
Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health suppo