Senior Manager - Product Marketing

Senior Manager - Product Marketing

Location: Remote, United States

GoDaddy is a place where the future of work varies by team. Some teams are in the office full-time, others hybrid, and some fully remote. This position may be hybrid or fully remote, as decided by your manager. If hybrid, you’ll divide time between working remotely and an office location, within commuting distance. If remote, you’ll work from home and may occasionally visit a GoDaddy office for events or meetings. Your hiring manager can share more about the role’s designation.

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands. GoDaddy is not currently considering candidates for this role in California, Seattle, or NYC.

Join our team

Small business owners don’t separate their marketing from their money. They think about getting paid, covering payroll, and keeping the lights on — often in the same afternoon. As a Senior Product Marketing Manager on our Commerce team, you’ll own the go-to-market for the GoDaddy products that sit right in the middle of that: capital, instant payouts, business banking and debit cards, and insurance.

This is a hybrid of product marketing and go-to-market. You’ll define positioning, packaging, and pricing for our financial services solutions, and you’ll cross-sell them to the entrepreneurs who already run their business on GoDaddy Payments. You’ll own the story, the audiences, and the campaigns that put the right offer in front of the right customer at the right moment.

You’ll make sure the customer’s voice comes through in every value proposition, building a differentiated message that resonates with everyday entrepreneurs trying to grow. And you’ll work closely with product, sales, and partner teams to launch these solutions well — delighting our customers and driving company growth.

What you'll get to do...

• Develop and execute product marketing strategies for financial services offerings, including messaging, positioning, pricing, packaging, and content that drives customer engagement and sales enablement.
• Lead customer lifecycle marketing programs, building targeted campaigns, audience segments, and ideal customer profiles that improve engagement, adoption, and cross-sell opportunities.
• Design and run experiments across product surfaces to test messaging, offers, and features, using insights and performance data to optimize outcomes.
• Support major product launches and independently lead go-to-market efforts for new products and features, partnering across teams to drive successful adoption.
• Conduct customer, competitive, and market research, translating qualitative and quantitative insights into recommendations that inform messaging, positioning, pricing, and product strategy.

Your experience should include...

• 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services.
• Shown experience in customer lifecycle marketing, including campaign launches, audience development, ideal customer profiles, and product messaging and positioning that drives engagement.
• Strong understanding of small business customers, with experience conducting customer research, in-market testing, and developing insights that inform go-to-market strategies.
• Experience running experiments and testing within product surfaces to support data-driven decision making across self-serve and sales-led B2B motions.
• Track record of successfully launching new products and features, with the ability to thrive in fast-paced environments using a test-and-learn approach.

You might also have...

• Experience in pricing and packaging analysis.
• Experience marketing regulated or partner-delivered financial products.
• Deep customer empathy that influences both product and marketing efforts.

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. We also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Compensation & Benefits:

What We Offer

Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings program, and much more. Offerings vary by location.

This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with GoDaddy’s benefit plans and applicable law.

Actual compensation and benefits eligibility will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Compensation ranges:

Bay Area and Los Angeles: 151000—226000 Austin, D.C. Metro, CA (non-Bay Area), HI, IL, MA, NH, OR, VA, WA: 130000—195000 New York City Metro, Kirkland/Seattle: 138000—207000 All other US locations: 116000—174000

GoDaddy uses AI in its recruiting process to assist with evaluating alignment with job-related criteria. The tool supports, but does not replace, our recruiters’ and hiring managers’ independent review and evaluation of applications. Details about the personal data processed as part of your application and your privacy rights are available in our Applicant Privacy Policy.