Senior Manager, CX Systems & Operations

Senior Manager, CX Systems & Operations

About the Role

Scentbird is looking for a technically-minded Senior Manager of CX Systems & Operations to own the backend infrastructure, automation stack, and operational health of our customer experience org across Scentbird and Drift.

This is not a traditional CX leadership role. The core of this position is systems ownership — platform administration, AI/automation optimization, API-supported workflow design, data reporting, and deep technical partnership with Engineering, Product, and Operations. You are the person who knows why a DigitalGenius flow is underperforming, can write the Jira ticket that explains it to a developer, and can rebuild the Kustomer routing logic to fix it. You bring operational rigor and technical depth, and you use both every day.

What You’ll Be Responsible For:

• CX Platform Administration & Systems Ownership

• • Serve as primary owner and administrator of the full CX tech stack: Kustomer, DigitalGenius, StellaConnect/Medallia, Sprout Social, and Trustpilot
• • Own workflow architecture in Kustomer — routing rules, SLA policies, conversation attributes, queue logic, team assignments, and macro management
• • Lead evaluation, configuration, and rollout of platform changes, new integrations, and tooling upgrades across both brands
• • Manage CX readiness for backend platform migrations (e.g., Recurly subscription management transition) including agent tooling, SOP updates, and data integrity checks
• • Own the technical relationship with platform vendors — escalate bugs, track resolution, and hold vendors accountable to SLAs
• • Oversee marketplace channel integrations: Amazon Storefront and TikTok Shop support queues for Drift and Scentbird

• AI, Automation & Self-Service — Deep Ownership

• • Own DigitalGenius end-to-end: flow architecture, intent library management, escalation logic, agent handoff configuration, and response quality standards
• • Audit flows systematically — identify incorrect, incomplete, or outdated AI responses and own the fix process from diagnosis through deployment
• • Analyze containment and escalation data to pinpoint where automation breaks down and reduce unnecessary agent handoffs
• • Drive self-service rate improvement across channels: target 75%+ email AI self-service and 85%+ chat self-service for Drift
• • Scope and roadmap API-supported automation expansions — identify where additional integrations (subscription management, order data, billing APIs) can allow AI to resolve more contact types without agent involvement
• • Partner with Engineering and Product to write clear, actionable specs for backend automation improvements and track them through delivery
• • Monitor automation performance weekly; report on self-service rate, auto-resolution rate, escalation accuracy, and flow coverage gaps

• Backend Operations & Tier II Oversight

• • Oversee Scentbird Tier II operations across all owned brands: Scentbird, Scentbird Society, Deck of Scarlet, Confessions of a Rebel, Sanctuary, and Goodhabit
• • Own the operational management of complex, backend-driven contact types: bad address resolution, backorder workflows, item-not-available handling, error order correction, and billing/subscription escalations
• • Identify systemic operational failures driving contact volume — bad data, platform bugs, subscription errors — and partner with Engineering and Ops to resolve at the root
• • Serve as the CX escalation point for Jira-tracked bugs and platform issues that require Dev or Product intervention
• • Build and maintain SOPs for all Tier II and backend processes; ensure documentation is current, accessible, and agent-ready

• Drift CX Operations

• • Oversee Drift CX operations across email, private social DMs, public social comments, Amazon, TikTok Shop, and Trustpilot
• • Partner with the Drift Team Lead on operational performance, escalation handling, and channel coverage
• • Own Drift-specific platform configuration in Kustomer and DigitalGenius, including any Drift-specific routing, automation flows, and integration points
• • Monitor and hold team accountable to Drift KPIs: CSAT ≥4.8, NPS ≥60, FRT