About this role
About the Role We are seeking a Senior Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that strengthen brand positioning, generate qualified leads, and improve conversion rates across digital channels. This is an individual contributor role that will work closely with cross-functional teams, agencies, and business stakeholders to execute integrated digital marketing initiatives and maximize ROI.
What You'll Do
- Digital Strategy & Campaign Execution: Develop and execute digital marketing strategies aligned with business objectives.
- Plan, launch, and optimize SEM, Paid Social, Display, Email Marketing, and Remarketing campaigns.
- Develop and optimize SEO and Content Marketing initiatives.
- Campaign & Channel Management: Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Coordinate with external agencies and marketing vendors.
- Execute A/B testing and optimize conversion funnels.
- CRM & Marketing Automation.