Senior Consultant, Data Strategy - Consumer Products

Senior Consultant, Data Strategy - Consumer Products

Job Description

Company description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

Manager Data Strategy

Do you want to join a global organization that is revolutionizing the digital landscape? Today, as clients across industries are moving from digitally extending their businesses to placing digital at the core, Publicis Sapient has an unprecedented opportunity to help them succeed. As a digital business transformation partner of choice, we've spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity. In the space between next and now is how. And we believe that how you seize that space is everything! Our ambition is to create an environment where data scientists and artificial intelligence experts can tackle some of today's most complex, strategic operational challenges. To make this happen we require the brightest minds in strategy to focus on data. This new venture will deliver predictive analytics solutions to leading businesses. It's an opportunity to design, build, and implement practical, end-to-end platforms that help the world's most recognized brands to make smarter decisions and provide more valuable services to their customers. With mentorship from both companies and the agility of a startup, we're building something from the ground up with deep resources, alongside a team of the world's premier talent in data science.

Your Impact

• The purpose of the Manager, Data & AI Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe.
• The Manager, Data & AI Strategy will accelerate and drive the DDT strategy for clients, working in partnership with client-facing leads, client teams, and practice capability.
• The role will be a key contributor in ensuring the agency is an industry leader in AI and data thinking, execution, and value realization for clients through data-driven solutions.
• Lead execution of data- and AI-driven program approach across teams, supporting client-facing leads in the development of data and AI strategies for their client, setting best practice approaches, and educating client-facing teams.
• Provide strategic direction on data and AI-driven thought leadership agenda for strategic partners
• Lead the continuous embedding of new data-driven and AI-driven approaches and case studies into our client engagement framework and agency collateral
• Be a key driver of new business pitches and prototyping work
• Leads the definition of data-driven learning agendas, use cases for AI and technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts.
• The requirement of the role is both strategic as well as executional, leading the activation of data-driven and AI-powered business solutions. Candidates must bring solid, hands-on knowledge of data and AI, and should have at least one industry vertical (e.g. retail, financial services, healthcare, media, manufacturing) they know well and can apply that knowledge to.
• Responsible for ensuring the data and AI strategy and measurement frameworks align, and securing client approval and driving adoption
• Working with client teams, strategy leads, and delivery leads to define an audience or data domain framework and data strategy for each client's business, brand, or overall portfolio, tapping into relevant data partners, and first-party data
• Grow the use of data and AI platforms (e.g. CDPs, data lakes, ML/AI platforms) in data-driven use cases, application in business initiatives, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
• Support the development of technology-based platforms and applications as a data and AI strategist, providing data and AI thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
• Function as the data and AI technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
• Work with client and internal teams to provide guidance on how data and AI can be utilized to inform annual planning insights and work with the team to help inform how data and AI integration evolves the planning process

Your Skills & Experience

• Strong data & ai knowledge, able to interpret client busi