Senior Brand Designer

Senior Brand Designer at Vercel. Hybrid work in San Francisco or New York City. Join the Core design team to shape and accelerate the foundational visual language of a brand trusted by ambitious builders worldwide. You will create systems, experiences, and defining brand moments that are recognizable, creatively ambitious, and scalable. This role covers brand systems, digital experiences, product launches, social, motion, print, events, environments, and occasional swag. The work blends design, prototyping, and AI-assisted coding to bring brand ideas to life, with a focus on speed, craftsmanship, and high-impact outcomes.

Responsibilities

• Lead design across key brand moments such as product launches, campaigns, events, internal initiatives, and undefined opportunities
• Evolve the foundational elements of Vercel's visual identity, including typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums (web, motion, 3D, social, print, swag, environments) and choose the format that best serves the story
• Move between Figma and code, writing HTML/CSS/JS and using AI-assisted tools to prototype independently and explore new brand expressions
• Build and evolve a scalable brand system with tools, templates, and production-ready assets
• Execute from concept through final production, including preparing files, specifications, and assets for implementation
• Decide when motion, 3D, code, or emerging tech strengthens an idea, and when simpler execution suffices
• Establish a shared visual language across product, marketing, and internal communications that scales from daily use to major moments
• Collaborate with design engineers to refine prototypes into polished digital experiences
• Work with marketing, product design, engineering, and leadership to align on strategy and ship cohesive work
• Direct and collaborate with external studios, freelancers, photographers, illustrators, printers, and fabricators when needed
• Present and defend creative decisions, connecting visuals to brand, product, audience, and business goals

Requirements

• 5+ years in brand, marketing, or visual design, ideally at a SaaS, developer tools, or fast-growing tech company
• A portfolio demonstrating taste, systems thinking, and execution across mediums, plus an ability to show how you think, build systems, collaborate, and deliver in production
• Exceptional typography and layout skills with careful attention to spacing, hierarchy, rhythm, proportion, and alignment
• Deep understanding of visual storytelling, brand systems, composition, motion, and digital experiences
• Proficiency in using AI throughout the process for exploration, prototyping, production, automation, and front-end code—able to write, understand, debug, and iterate on code
• Familiarity with AI-assisted coding tools (such as v0, Cursor, Claude Code) to build working prototypes
• Practical knowledge of HTML, CSS, and JavaScript to refine AI-generated code to high visual and interaction standards
• Ability to ship functional prototypes without being a full-time engineer, and comfort working in code
• Skill in turning ideas into interactive experiences beyond static files
• Strong production knowledge across digital and physical formats, including responsive design, asset delivery, print prep, and environmental graphics
• Comfort moving between conceptual thinking, detailed execution, prototyping, and production
• Understanding that brand lives inside products and digital experiences, not only marketing campaigns