Performance Marketer – Google Ads & Meta Ads

Company Description

About Maskoid Technologies

Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

Job Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.

• Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.

• Manage Facebook and Instagram lead generation and conversion campaigns.

• Conduct keyword research, search term analysis and negative keyword management.

• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.

• Manage campaign budgets and make regular bid and budget adjustments.

• Analyze campaign data and identify areas for improvement.

• Create and test different ad copies, audiences, keywords and creatives.

• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.

• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.

• Prepare regular campaign performance reports and share actionable insights.

• Work with the content and design team to improve ad creatives and landing pages.

• Manage multiple client campaigns simultaneously.

• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

• Minimum 1 year of hands-on experience in Google Ads and Meta Ads.

• Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.

• Good understanding of keyword research, match types, negative keywords and search term reports.

• Experience with campaign optimization and budget management.

• Understanding of CPL, CPA, CTR, conversion rate and ROAS.

• Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.

• Good analytical and problem-solving skills.

• Ability to understand campaign data and take optimization decisions independently.

• Good communication skills.

• Experience handling multiple client accounts will be an advantage.

• Who We Are Looking For

• We are looking for someone who is hands-on with paid advertising, not someone who has only theoretical knowledge of digital marketing.

• The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.

Qualifications

• Graduate in any relevant field.

• Google Ads / Meta certifications are an advantage but not mandatory.

• 1–3 years of relevant hands-on experience preferred.

What We Offer

• Full-time role with an established digital marketing agency.

• Opportunity to work on campaigns across different industries.

• Hands-on experience with Google and Meta advertising.

• Learning and growth opportunities.

• Professional and collaborative work environment.