Media Buyer & Performance Analyst

Media Buyer & Performance Analyst

Location: Cape Town, hybrid (Workshop17 Newlands)

Employment type: Full-time, permanent

Compensation: Competitive, plus performance-based incentives

About the company

Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue.

The role

You will own the day-to-day performance of the brand's Meta advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results.

You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners.

What you'll do

• Meta media buying

• Own day-to-day Meta performance across the South African and global accounts

• Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets

• Manage spend across multiple product CBOs and markets

• Understand the role each ad plays within a CBO and the wider customer journey, not just ad-level metrics

• Cut underperforming or fatigued ads with discipline, and graduate proven creative-test winners into scaling campaigns

• Keep improving account structure, efficiency and scaling strategy, and stay ahead of Meta platform changes

• Performance analysis and diagnostics

• Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix

• Diagnose whether a change comes from media, creative, landing pages, offers, seasonality, tracking or product mix

• Separate genuine performance issues from normal volatility

• Turn data into clear insight: what changed, why, and what to do next, and raise risks before anyone has to ask

• Data, reporting and AI

• Work with the data partner to improve data accuracy, attribution and reporting across markets, products and channels

• Spot tracking, attribution and data discrepancies early

• Build automated monitoring and alerts that flag unusual changes in performance

• Use AI to speed up recurring analysis, anomaly detection and reporting

• Creative performance insight

• Identify winning, declining and fatigued creatives and share clear insights with the Creative Strategists

• Make sure new creative tests get the right spend and data before conclusions are drawn

• Take part in Creative Sprints and feed learnings back into the creative testing system

• Paid media oversight

• Oversee outsourced paid-media channels, including Google Ads, and hold partners to agreed commercial targets

• Make sure learnings across Meta, Google and other channels are shared, not siloed

• Help evaluate new paid-media platforms as the channel mix grows

• What success looks like

• Meta spend scales while acquisition economics stay healthy

• Winning creatives are found and scaled quickly; declining ads are managed intelligently

• Performance issues are caught early, before they become expensive

• Leadership can clearly see what is driving DTC performance

• AI and automation cut the manual monitoring and reporting

Requirements

• You bring

• 3+ years of hands-on Meta Ads experience in DTC e-commerce

• Experience managing meaningful paid-media budgets and making independent scaling decisions

• A strong understanding of Meta campaign structures, ad funnels and creative testing

• Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect

• Strong analytical ability and real curiosity about why performance changes

• Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards

• A solid grasp of attribution and tracking fundamentals

• AI fluency: you already use AI tools, automation or agents in your workflow

• A structured, detail-oriented and proactive approach

• Clear communication with both creative and commercial teams

• Strong advantages

• Managing Meta across multiple international markets

• Experience with high-spend DTC brands

• Familiarity with Google Ads, even if it wasn't your main channel

• Data visualisation, automated reporting, APIs, AI agents or workflow automation

Benefits

• Real influence: work directly with senior leadership and shape how the marketing budget is deployed
• Serious scale: run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue
• A strong team: two experienced Creative Strategists and a strong in-house marketing team
• Build something modern: help create a performance function that combines media buying, commercial analysis, data, automation and AI
• Real ownership: autonomy from day one in a fast-moving, globally ambitious business
• Earning potential: meaningful performance-based incentives tied to measurable results
• Flexible hybrid working from Workshop17 Newlands