About this role
Marketing & Communications Lead at The People Practice
Marketing & Communications Lead
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 7 - 9 years
- Location Lagos
- Job Field Marketing and Communication
Our client, a top-tier co-educational group of secondary schools (Nursery, Primary, and Secondary) in Nigeria, is looking to hire a Marketing & Communications Lead to develop and execute a medium-to-long-term brand and communications strategy. This strategy will enable the school to achieve its enrollment targets, highlight its commitment to delivering 21st-century educational excellence, and strengthen its reputation as a leading academic institution.
The Lead will oversee all marketing communications operations, drive the Integrated Marketing Communications (IMC) strategy, position the school’s brand competitively, and build out a robust, high-performing marketing structure for the entire organization.
Responsibilities
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Strategic Planning
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Develop and implement comprehensive marketing and communications plans aligned with the school’s enrollment goals, retention targets, and institutional vision.
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Identify target audience segments (e.g., prospective parents, alumni, local community) and develop tailored strategies to effectively engage them across various channels.
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Content Development
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Lead the creation of compelling and persuasive content for marketing materials, including school website copy, social media, parent newsletters, prospectuses, and promotional materials.
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Collaborate with academic departments, school leadership, and the admissions team to highlight student achievements, alumni success stories, and institutional milestones.
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Digital Marketing & CRM
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Manage and oversee digital marketing campaigns across multiple platforms, including social media, email marketing, search engine optimization (SEO), and targeted online advertising.
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Utilize Customer Relationship Management (CRM) systems to track prospective family journeys, optimize admissions pipelines, and address parent inquiries proactively.
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Monitor and analyze key performance indicators (KPIs) to track the effectiveness of digital marketing efforts and optimize strategies.
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Media Relations
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Cultivate relationships with media outlets, educational journalists, and relevant influencers to generate positive coverage and increase visibility for the school's programs and events.
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Prepare and distribute press releases, media pi