Loyalty & Digital Solutions Team Lead

Job Description - Loyalty & Digital Solutions Team Lead (26000177)

Loyalty & Digital Solutions Team Lead (26000177)

Employee Status : Regular: Indefinite Job Type : Permanent

Job Level : Manager / Team Leader

Location

: Romania-Bucuresti

As Loyalty & Digital Solutions Team Lead, you will lead the MOL Move loyalty program and contribute to MOL Romania’s digital transformation. You will work hands-on with Salesforce CRM and Marketing Cloud, customer segmentation, and personalization, translating business objectives into impactful loyalty initiatives and measurable results.

As a Loyalty & Digital Solutions Team Lead, you will be responsible for the following:

• Lead and develop the MOL Move loyalty program, driving customer engagement, frequency and value
• Define and develop CRM segmentation, personalization and customer lifecycle strategies, translating them into targeted loyalty initiatives and customer journeys
• Translate business and commercial objectives into CRM requirements, campaign mechanics and loyalty initiatives
• Work closely with Digital Factory, Group teams, IT, Sales and Marketing to develop and implement CRM and loyalty capabilities
• Use customer data, insights and CRM logic to challenge and advise stakeholders; monitor loyalty KPIs and campaign performance and translate findings into actionable recommendations
• Lead and develop the loyalty team, ensuring clear priorities, strong execution and continuous capability development

To be successful in the role, you should have:

• Experience leading or coordinating loyalty programs or CRM-driven initiatives
• 3–5 years of hands-on experience working with Salesforce CRM
• Solid understanding of customer segmentation, personalization, and CRM journeys; Ability to connect CRM activities to business KPIs and ROI
• Fluency in English (written and spoken)
• People management experience, managing direct reports or leading cross-functional teams
• Experience working in cross-functional environments; Strong communication, structured thinking, and leadership potential

Nice to have:

• Deeper exposure to Salesforce Marketing Cloud journeys or automation
• Experience with Power BI or data analysis tools
• Experience working with external partners or agencies

What makes this role exciting:

• Ownership of a strategic loyalty program with visible business impact
• Opportunity to grow into a senior CRM / loyalty leadership role
• Strong collaboration with Group and Digital Factory teams
• Real influence on personalization and customer experience at scale

What is in it for you?

MOL fosters a collaborative work environment focused on people, customers and youll have the chance to work in one of the biggest and most dynamic companies in Romania. You’ll work in a fast-paced, international environment and youll have the opportunity to leave your footprint on supporting business growth.

Additionally, we offer:

• Great international work environment, supportive team
• Business exposure & career opportunities
• Our benefits package includes private medical subscription, meal tickets, significant sports subscription discount, MOL Move VIP level, fresh corner coffee, refreshments and fruits on the house

MOL Romania is a subsidiary of MOL Group and one of the leading oil companies in Romania, with a 30-year presence on the local market. It offers a comprehensive portfolio of products and services, including fuel trading, lubricants, petrochemicals, and bitumen. Presently, the company operates 238 service stations across the country, along with two fuel depots in Giurgiu and Tileagd, and an LPG terminal in Tileagd. MOL Romania is headquartered in Cluj-Napoca, the business headquarters in Bucharest, an administrative office in Arad and a team of 258 employees. MOL Group is an independent and international oil and gas company active in over 40 countries with a dynamic international workforce and a track record of more than 100 years in the industry.

At MOL, we know that our strength lies in diversity. That is why we provide equal opportunities to all applicants with appropriate qualifications and work experience, regardless of visible or less visible differences such as age, gender, disability, sexual orientation, ethnicity or any other personal characteristics that are not related to work. At MOL Group, everybody counts. If you need any disability-related adjustment at any step of the recruitment process – please let our recruiter colleague know on our online application platform! We'd be happy to help.

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