Influencer Marketing Manager (Freelance)

Influencer Marketing Manager (Freelance)

We’re looking for a Freelance Influencer Marketing Manager to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts.

RESPONSIBILITIES

• Creator Sourcing & Talent Management

• End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables

• Build and cultivate relationships with creators, influencers, managers, and agents

• Source UGC and creator talent using platforms like IMAI and your professional network

• Maintain a vetted, organized creator roster across paid organic social needs

• Match creators to briefs based on brand, tone, platform, and content requirements

• Build positive, professional relationships with creators to support long-term collaboration

• Support our internal Movers+Creators program which houses creators across various areas that M+S will tap into for quick turnaround programs

• Creator Communication & Coordination

• Manage all creator communication end-to-end, including:

• Outreach and onboarding

• Brief delivery and clarification

• Deadlines and deliverable expectations

• Follow-ups and reminders

• Ensure creators clearly understand briefs, content requirements, and brand guidelines

• Proactively flag risks, delays, or misalignment to internal teams

• Coordinate product samples as needed

• Deliverables, Deadlines & Quality Control

• Responsive to the unpredictable 24/7 nature of social media campaign execution

• Set and manage creator deliverables, timelines, and submission requirements

• Ensure accurate tracking of creator activity, deliverables, and performance data.

• Monitor content to ensure assets are:

• Complete

• High-quality

• On-brief

• Delivered on time

• Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed

• Ensure creators submit footage in the correct formats and specs for paid and organic use

• Contracts, Invoicing & Asset Tracking

• Coordinate creator contracts, usage terms, and approvals

• Ensure invoicing details are clear, accurate, and submitted on time

• Track asset delivery status and usage rights across paid and organic channels

• Partner with internal teams to ensure assets are stored, labeled, and accessible

• Cross-Functional Collaboration

• Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.

• Ensure creator outputs align with strategic intent, brand voice, and platform needs

• Trends & Culture

• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements

• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations

• Contribute to team brainstorms and creative campaign ideation

• Required Skills & Qualifications

• Experience managing influencer & creator partnerships of all following sizes

• Strong organizational and project management skills

• Clear, confident written communication

• Familiarity with short-form video content (TikTok, Reels, Shorts)

• Ability to manage multiple creators and deadlines simultaneously

QUALIFICATIONS

• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns
• Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators)
• Strong organizational skills with attention to detail and follow-through
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously
• Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments
• Clear written and verbal communication skills, particularly in creator-facing contexts
• Ability to collaborate effectively across teams and support senior leaders
• Deep passion for TikTok; experience with TikTok influencers a big plus but not required
• Passion for delighting clients and going above & beyond
• Keen eye for detail with the foresight to think about the bigger picture
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry
• Spreads joy!