Growth Marketing Manager, ASO (Contract)

Job title: Growth Marketing Manager, ASO (Contract)

About the Role

Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution. This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go-To-Market (GTM) strategy for upcoming new title launches.

What You'll Do

• ASO Strategy & Execution Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.
• Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.
• AI-Driven Workflows: Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.
• Storefront Operations: Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.
• Creative & Keyword Optimization: Collaborate with Creative Services to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.
• Launch Readiness (New Title): Lead ASO requirements for new game preparation, including soft launch testing roadmaps and post-launch optimization.
• QA & Compliance: Review all store pages before submission and act as the final sign-off for the PRM release gate.
• Technical & Social Health: Monitor app store trends, competitor strategies, and algorithm changes to maintain visibility rankings.
• Platform Marketing & Event Cards Strategy Consulting: Advise on platform best practices for App Event Cards across the portfolio to optimize performance, partnering closely with PMM and Creative Services.
• Execution: Support Product Marketing in areas that are needed such as copywriting, creative ideation/project management, etc.
• Cross-Functional: If necessary, coordinate with PMM, PRM, CS, and BD to align ASO efforts with game calendars and platform featuring opportunities.
• Maintenance: Maintain the Platform Event Card Mastersheet and track performance metrics.

What We're Looking For

• Experience: 2+ years in Growth Marketing and ASO within the mobile gaming industry.
• Platform Expertise: Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google's AI-organized Guided Search.
• AI Tooling: Proficiency in AI-specific ASO tools and LLMs for workflow efficiency.
• Analytical Skills: Strong data-driven mindset with the ability to build growth models and forecast install impact.
• Project Management: Ability to manage high-volume storefront setups (iOS, Google Play, Epic, Steam) and track all changes meticulously.

Compensation & Benefits

• Salary: USD 34 - 36 per hour
• Employment type: Contract
• Location: Vancouver, BC, Canada
• Note: Compensation will be determined based on experience.