About this role
Hi!
We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.
We are looking for a Founder with experience in Web2App, mobile apps and affiliation to build and scale a B2C subscription business from 0 to product-market fit (PMF) and beyond. Take full ownership of the product, growth and P&L. Remote-first with a Kyiv hub available.
Outcomes (first 12 months):
- Validate 3–5 concepts; launch MVP v1 within 60–90 days.
- Reach profitable acquisition with payback ≤ 90 days and LTV/CAC ≥ 3 at scale.
- Build 2–3 repeatable growth loops (affiliates, SEO/content, referral, CRM).
- Stand up transparent analytics and weekly reporting (MMP + product analytics).
You will own:
- Web→App funnel architecture (landers, quizzes, deep links, paywalls, pricing).
- Performance marketing & ASO (Meta/Google/ASA/TikTok) + affiliate partnerships (CPS/CPA).
- Product roadmap & experimentation (onboarding, retention, monetization).
- Team hiring/leadership (UA, product, design, content, engineering).
- Compliance & payments (Store policies, GDPR; Apple/Google IAP + Stripe for web).
- Weekly dashboards and decision memos; hard ownership of unit economics.
Must-haves:
- Proven track record scaling a consumer subscription app or web2app funnel to meaningful revenue.
- Hands-on growth expertise (paid UA, ASO, affiliates) and experiment velocity.
- Strong analytics mindset (MMP: AppsFlyer/Adjust; GA4/Amplitude/Mixpanel; Excel; SQL nice-to-have).
- Leadership, speed, and clarity; English B2+.
Nice-to-haves:
- Experience in Utilities/Health & Fitness/Entertainment categories.
- CRM/Retention (push/email/in-app), pricing & paywall testing, A/B frameworks.
- Familiarity with Firebase, Segment, BigQuery/Looker.
What you get:
- Co-founder track: meaningful equity + profit share.
- Capital & infra: in-house UA/creatives, recruiting, finance/legal, BI, dev/design.
- Fast decisions: direct access to MP; zero bureaucracy.
- Remote-first: flexible, Kyiv office access, conference support.