Director, Social

Director, Social

Location: Culver City, CA / Hybrid

Engagement Type: Fulltime, Perm

Reports to: SVP, Social

Salary Range: XX,000 to XX,000

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.

Our Social team is seeking an experienced Director, Social to lead and inspire a team delivering thoughtful, high-quality work that exceeds client expectations. With a deep understanding of social platforms, culture, and emerging trends, you will guide, mentor, and motivate your team while elevating the strategic and creative impact of our campaigns.

The ideal candidate brings a proven track record leading organic social campaigns in both the entertainment (film / TV / streaming / entertainment) and non-entertainment brands (CPG, QSR, etc) space. You are equally comfortable developing smart strategy, shaping creative execution, and measuring performance — and are eager to share your expertise as a mentor, collaborator, and leader.

In this role, you will lead internal teams and client relationships across a portfolio of social-focused accounts. Responsibilities include scoping and SOW development, team planning and structure, and ensuring the strategic execution, measurement, reporting, and optimization of campaigns. You will collaborate closely with account, strategy, creative, and production teams to build strong client partnerships and deliver ongoing value.

Because this role focuses heavily on organic social for brand-owned channels, a strong understanding of how to drive performance without paid support is essential.

Here’s What You’ll Do

• Leadership & Collaboration

• Partner closely with Strategy and Creative teams to deliver best-in-class campaigns

• Collaborate closely with the SVP, Social to lead and mentor team members while fostering a culture of creativity, accountability, and growth

• Guide team members in executing thoughtful, culturally relevant work

Strategy & Campaign Development

• Develop multi-platform social strategies grounded in research, insights, and client objectives

• Translate briefs into compelling campaign ideas and strategic frameworks

• Stay current on platform updates, cultural trends, and influencer landscape shifts

• Create and present strategic plans and performance reports to clients

Client & Account Leadership

• Lead development and execution of culture-first social campaigns that solve client business challenges through creative storytelling, with a focus on entertainment (film & TV)

• Serve as a true client partner by developing deep knowledge of their business, competitors, and challenges

• Drive campaign development and execution in collaboration with account, strategy, creative, and analytics teams

• Establish project guidelines and ensure best practices are followed

• Review and approve key deliverables to ensure alignment with strategy, creative direction, and business goals

• Develop KPI frameworks that connect social metrics (engagement, reach, sentiment) to business outcomes (traffic, conversions, downloads, subscriptions)

Team Management & Development

• Manage and mentor social team members responsible for strategy, publishing, calendars, and community engagement

• Coach Social Media Managers, Strategists, Community Managers, and Coordinators to strengthen skills and performance

• Support career development and growth planning for team members

• Evaluate team structure and skill sets, recommending adjustments as needed

Agency & New Business Support

• Identify organic growth and upsell opportunities within existing accounts

• Contribute to new business pitches and responses to social RFPs

• Guide assigned team members in developing and publishing content for UNFOLD’s owned social channels

Here’s What It Takes

• Bachelor’s degree in Business, Communications, Marketing, Advertising, or related field

• 7+ years leading organic social marketing for both entertainment (film / TV / streaming / entertainment) and non-entertainment brands (CPG, QSR, etc) within an agency environment

• 5+ years managing social teams across account management and strategy functions

• Experience developing scopes of work and managing budgets for entertainment campaigns

• Strong understanding of timelines, workbacks, and production schedules

• Deep understanding of client business objectives and how social strategy supports them

• Experience identifying growth opportunities and contributing to pitch development

• Exceptional presentation and communication skills, including presenting to VP, SVP, and C-suite executives

• Strong storytelling ability and skill in distilling complex ideas into clear, compelling narratives

• Data fluency and ability to translate insights into strategic recommendations

• Proficiency with native analytics tools across major platforms (Instagram, Facebook, X, TikTok, Snapchat, YouTube)

• Familiarity with third-party listening and measurement tools preferred

• Proficiency in Google Workspace (Docs, Sheets, Slides)

• Strong people leadership skills with the ability to motivate and influence teams

UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.

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