Content & Social Media Lead

Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department.

We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs.

This is a strategic leadership role, not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams.

Key Responsibilities

• Social Media Strategy & Planning

• Develop strategies, content pillars, and monthly frameworks aligned with business goals.

• Identify campaign opportunities and ensure platform-specific alignment.

• Creative Direction

• Lead ideation, campaign concepts, and storytelling direction.

• Guide design team while maintaining a consistent brand voice.

• Team Leadership

• Supervise and mentor Social Media and Content Executives.

• Review content calendars and ensure quality standards.

• Performance Collaboration

• Align strategy with KPIs, review reports, and adjust based on insights.

• Client Interaction

• Present strategies to clients and handle high-level feedback.

Requirements

• Required Experience

• 4–6 years in social media management, preferably in an agency.

• Proven experience managing multiple client accounts and presenting strategies.

• Strong background in content strategy and campaign ideation.

• Experience with international/GCC clients preferred.

• Familiarity with paid social campaigns is a plus.

• Required Skills & Candidate Profile

• Strategic thinker with the ability to translate business goals into content direction.

• Strong leadership, mentoring, and project management skills.

• Clear English communication; structured, organized, and deadline-oriented.

• Able to guide creative direction without micromanaging.

• Confident presenting ideas to clients and understands how content supports revenue and brand positioning.

• Comfortable working remotely and thinks in campaigns, not posts.

• Expertise in social media analytics and KPIs.

• Key Performance Indicators (KPIs)

• Client strategy approval rate and satisfaction.

• Consistency and quality of monthly plans.

• Engagement and growth improvements.

• Reduced revision cycles through clear planning.

• Team development and quality control.

Benefits

• What We Offer

• Remote work environment.

• Exposure to international clients.

• Clear growth path toward department leadership.

• Performance-driven culture with structured systems.

• Cross-functional collaboration across teams.