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Wholesale Commercial Lead - Americas

dr martens
Hybrid

About this role

Job title: Wholesale Commercial Lead - Americas

About the Role As the commercial owner for a defined portfolio of wholesale accounts across the Americas, you translate brand and product strategy into account plans that grow full-price revenue and elevate brand presentation. You partner with cross-functional teams to deliver best-in-class sell-in, sell-through, and account experiences, ensuring consumer insight drives data-led assortments, segmentation, and market-right distribution.

What You'll Do

  • Build robust seasonal and annual account plans aligned to financial targets (revenue, volume, mix, margin, door strategy).
  • Lead seasonal sell-in (pre-lines, line reviews, business reviews), ensuring accurate forecasts and timely orderbook conversion.
  • Identify new business opportunities and drive business development, supporting strategic partner expansion while protecting premium brand positioning.
  • Own the assortment build and segmentation strategy for your accounts, ensuring product alignment to consumer needs, channel tiers, and brand principles.
  • Shape distribution strategy within the US and the broader Americas region; optimize door penetration, units per door, and branded space execution.
  • Analyze weekly performance to identify risks and opportunities; driving actions that enhance full-price sell-through and drive at-once chase.
  • Partner with Merchandising, Marketing and Operations to optimize replenishment, in-store presentation, and activation plans; minimize aged stock through proactive planning.
  • Liaise with Marketing to ensure consumer clarity, effective campaigns, and relevant storytelling; coordinate with Operations, Customer Service, Credit and Finance to ensure OTIF delivery and healthy account compliance.
  • Provide data, insights, and reporting that inform leadership and cross-functional stakeholders.
  • Prepare pricing, discounting and clearance recommendations within global guardrails; maintain margin discipline through informed assortment recommendations, negotiation, and mix optimization.
  • Monitor trends in consumer preferences, retailer performance, competitor positioning, and product opportunities; feed insights into brand, product and go-to-market teams.
  • Build long-term, trust-based partnerships with wholesale accounts; conduct regular account visits to strengthen relationships, drive sell-through and reinforce distribution strategy.
  • Maintain command of forecasting tools, ERP systems, reporting platforms, and performance dashboards; deliver accurate forecasts, demand signals, and business updates.

What We're Looking For

  • Proven experience in Sales, Account Management, Merchandising, Product, or related fields, ideally within footwear, fashion, lifestyle or consumer categories.
  • Proven experience leading wholesale account portfolios - regional, key accounts, or premium/energy-tier partners.
  • Commercial & Analytical Acumen: strong command of revenue, margin, ASP, full-price mix, and sell-through drivers; highly capable of interpreting data, spotting patterns, and converting insight into action.
  • Cross-functional Influence: excellent communication, storytelling, and presentation skills; able to align cross-functional groups around shared goals.
  • Planning, Execution & Organization: highly organized, strong time management and prioritization capability; comfortable balancing strategic planning with hands-on daily execution.
  • Category & Culture Fluency: understanding of fashion, street, and youth culture communities; networked within relevant industry circles.
  • Tools & Technical Skills: proficient in Microsoft Office (Excel, PowerPoint); familiar with ERP systems and sales reporting tools.
  • Travel: ability to travel domestically and internationally (typically 25–40%).
  • Physical: ability to lift up to 30 lbs and work a standard 40+ hour week with or without accommodations.

Nice to Have

  • Understanding of fashion, street, and youth culture; networked within relevant industry circles.
  • Experience leading partnerships, collaborations, and pinnacle distribution opportunities.

Compensation & Benefits

  • Salary range: Not disclosed
  • Benefits: Not disclosed

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