About this role
Job title: Website Marketing Manager
Regular Employment
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Location
Mexico City, MX
Create, build and manage high-quality website experiences across the region and, for US (CoE), lead the creation and management of global templates, workflows, and processes to ensure consistency, scalability, and performance.
Key objectives include:
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Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance
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Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec
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Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion
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Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans
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Use dashboards and A/B testing tools to monitor website performance and recommend optimisation actions
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Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys
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Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals
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Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements
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Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and is