Website & Lifecycle Marketing Lead

1026 - 244TST - Website & Lifecycle Marketing Lead

Full-Time

Remote

3,000-5,000 USD / Month

Job Description:

Website & Lifecycle Marketing Lead Salary: $3,000 up to $5,000 USD/month Remote – LATAM-based candidates only

About the Client

TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.

About the Role

We are seeking a Website & Lifecycle Marketing Lead to take full ownership of the customer journey. From website conversion optimization to lifecycle communication and email marketing, you’ll design experiences that turn visitors into loyal customers.

Responsibilities

• Website and CRO. Own the structure, messaging and conversion of our website and key product pages. Plan and run tests that can be read, and ship changes with design and engineering.
• Lifecycle communication. Build the customer journey after the first order: onboarding, reorder triggers, win-back and repeat paths. Own our recurring revenue goals together with the Head of Marketing.
• Positioning and messaging. Define how products are positioned for each customer segment. Keep one source of truth used by the website, ads, sales and our AI sales agent.
• Email. Plan, write and run lifecycle and marketing email as part of customer communication.
• Customer research. Turn sales calls, customer conversations and reviews into copy, page changes and new tests.
• Reporting. Measure your work on revenue and CRM data: conversion rate, repeat revenue, repeat order value.

Requirements

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle

• A track record of copy and pages built from real customer research, not assumptions

• Experience building lifecycle or email programs, with results you can show in revenue

• Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on

• Ability to own work end to end with little supervision, from strategy to shipped page or flow

• Fluent written English

• Nice to Have

• Experience with funnels that mix self-serve and sales-led buying

• Hands-on with a CRM (Pipedrive, HubSpot) and an email platform

• Experience writing prompts or knowledge bases for AI sales or support agents

• Background in custom manufacturing, merch or print on demand

• Why Join Us

• Direct access to leadership and mentorship

• Influence product and strategy with flat hierarchies

• Rapid growth, autonomy, and career acceleration