Website Experience Lead

Company Description

About us

We believe in the power of ingenuity to build a positive human future.

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life.

Job Description

Hybrid working - our approach is to be in the office a minimum of 2 days per week.

We're looking for a Website

Experience

• Lead to shape the next chapter of PA's web presence. If you're looking to work with a purpose-driven firm and have led the strategic, editorial, and technical sides of large corporate websites, this role is for you.

• Reporting to our Global Head of Digital Marketing, you'll make our website a place that truly reflects PA: our expertise, our culture, and the way we work. It's where we show what we do, build relationships with clients, attract new talent, and stand out in a busy market.

• You'll lead a team of web and search specialists and oversee the platforms and agencies behind the site, setting the bar for best practice across brand, content, search visibility, AI-enabled discovery, user experience, and lead generation.

• The role suits an experienced digital leader who knows what it takes to run a complex website. You'll be as comfortable setting strategy with senior stakeholders as staying close to the experiences that bring our propositions and campaigns to life.

• KEY RESPONSIBILITIES

• Strategy and roadmap: Shape the vision, strategy, and roadmap for our corporate website and associated sites, in line with business, brand, and marketing priorities, with clear measures of success for the journeys and outcomes that matter most.

• Team leadership: Coach and inspire the web and search team, and support the growth of our wider digital marketing function.

• Platforms, partners, and integrations: Own the website technology and how it connects with our wider systems, and manage our platform providers, agencies, and associated budgets.

• Digital brand guardian: Work with our Brand and Design Studio teams to keep PA looking and sounding its best online, protect our design system, and set standards that carry across our sites and wider digital channels.

• Content and campaigns: Shape content that speaks to our audiences and bring campaigns to life on the site, helping people get to know PA, offering real value, and generating leads. Work with our marketing automation team to connect forms, tracking, and journeys through to CRM.

• Stakeholders and ways of working: Work closely with our content and marketing teams, and the wider business, to agree priorities and a clear way of working, and set the content standards, structure, and taxonomy colleagues need to manage content well.

• Search and AI: Lead our search and AI optimisation, so our expertise is found and cited wherever clients look.

• Insight and optimisation: Track performance using tools such as Google Analytics and Siteimprove, run tests to continuously improve key journeys, and turn the findings into clear recommendations.

• Operations and risk: Keep our sites secure, accessible, and well maintained, with clear processes for releases, patching, monitoring, and incidents, and make sure tracking and cookie consent meet privacy requirements across regions.

Qualifications

• WHAT WE'RE LOOKING FOR

• Essential

• Significant experience leading corporate or B2B websites at scale, ideally in professional services or consulting.

• Experience leading and developing people.

• A track record of running websites on enterprise CMS platforms, such as Craft, Drupal, Optimizely, or Adobe

Experience

• Manager.

• Enough technical understanding of web platforms, integrations, security, accessibility, and privacy to guide developers and agencies with confidence.

• Experience managing agencies, suppliers, and budgets.

• A strong feel for UX, brand, and content, with experience of shaping digital content and campaigns.

• Experience of search optimisation, and an understanding of how AI is changing the way clients shortlist and evaluate potential partners.

• A data-led mindset, with experience of setting measures of success and using analytics and testing to keep improving.

• A clear point of view, and the confidence to influence senior stakeholders and make the tough calls.

• Great communication skills, including the ability to explain technical ideas simply.

• Desirable

• Experience connecting websites with marketing automation and recruitment platforms, such as Marketo and SmartRecruiters.

• Experience managing multiple sites or brands.

• Experience of website personalisation.

• We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.