Web Merchant
About this role
Your Role on Our Team
As the Web Merchant you’ll be responsible for planning, optimizing, and continuously improving the merchandising of digital experiences across MilwaukeeTool.com to support business, customer, and brand objectives. This role manages how products, systems, solutions, campaigns, and educational content are presented across key website experiences to help professionals discover the right solutions, build confidence, and connect with distribution partners.
Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content strategy to continuously improve on-site engagement, qualified demand generation, and overall digital performance relative to site objectives.
Digital Experience
Strategy
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