About this role
Job title: Warranties Platform Marketing Lead
About the Role Redo's warranties platform is a growth tool that helps retailers build lifelong customers by offering extended warranties at checkout, collecting in-store and online purchaser data, and enabling AI-driven analytics to optimize engagement and upsell opportunities.
What You'll Do
- Help shoppers find peace of mind at checkout by presenting extended warranty offers.
- Use A/B testing to optimize how warranty offers are presented on your site.
- Drive email opt-ins from in-store and marketplace purchasers via the warranty registration portal.
- Gain visibility into who your in-store buyers are and build marketing lists.
- Leverage robust analytics to track warranty registrations, activation rates, engagement, upsell success, and more.
- Use AI-driven analytics to predict purchasing behaviors and enable targeted upsell opportunities for extended warranties.
- Integrate Redo warranties with ecommerce platforms and POS systems to manage warranties across channels.
- Enable frictionless warranty activation via QR codes, branded landing pages, or SMS/email prompts.
What We're Looking For
- Interest in growing revenue through warranty programs and data-driven customer retention.
- Experience with AI-driven analytics, customer segmentation, personalized communication, and cross-channel activation.
- Willingness to integrate warranties with existing ecommerce and POS systems without disruption.
- Ability to surface insights to optimize warranty offerings and retention.