About this role
VP, Video Measurement & Currency
The Vice President, Video Measurement & Currency will play a critical role in advancing Omnicom's measurement strategy and supporting the organization's leadership position within a rapidly evolving measurement and media currency landscape. This role will drive innovation across audience measurement, planning, and currency applications while helping shape Omnicom's response to changing marketplace dynamics and emerging industry standards.
This position requires deep expertise in video and digital audience measurement, including viewership datasets, measurement methodologies, and their application across planning, buying, activation, optimization, and currency. The individual will lead the evaluation and interpretation of audience and viewership data, support the development of measurement and currency products, and identify opportunities to enhance measurement capabilities for clients and agency stakeholders.
The ideal candidate will possess extensive knowledge of the measurement ecosystem, including Nielsen, VideoAmp, Comscore, iSpot, and other major industry providers, as well as a strong understanding of the video marketplace across traditional TV, streaming, and digital platforms. Experience translating measurement methodologies into practical business applications and product solutions is essential.
Key responsibilities include:
- Evaluating and analyzing audience and viewership datasets to inform planning, measurement, and currency strategies.
- Leading the development and enhancement of measurement-related products, tools, and methodologies.
- Assessing emerging measurement solutions and industry innovations to identify strategic opportunities for Omnicom and its clients.
- Partnering with internal and external stakeholders to advance measurement standards and operationalize measurement solutions.
- Providing subject matter expertise on audience measurement methodologies, currency applications, and cross-platform measurement.
- Supporting client measurement strategies and ensuring alignment between measurement solutions and client business objectives.
The successful candidate will bring a deep understanding of buy-side and/or sell-side measurement applications, product development processes, and client measurement requirements, along with the ability to bridge technical measurement concepts with practical marketplace implementation. This role requires a combination of analytical rigor, industry expertise, strategic thinking, and a passion for driving measurement innovation.
LI-LW3
$130,000 - $150,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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