VP, Product Marketing

About the Role

We are seeking a strategic and results-driven Vice President of Product Marketing to lead positioning, messaging and go-to-market strategy for Egnyte's product portfolio and industry solutions. This role shapes how we communicate value, drives pipeline growth, and differentiates us in a competitive market. Hybrid work in Mountain View, CA with a minimum of 3 days in the office.

What You'll Do

• Define and execute the overarching product marketing strategy for Egnyte’s portfolio, aligning with company goals and market opportunities.
• Oversee the development of compelling messaging and positioning for all Egnyte products, collaborating with product management and stakeholders.
• Drive industry-specific marketing initiatives, tailoring value propositions to vertical markets and coordinating with vertical sales teams and subject-matter experts.
• Lead competitive intelligence to inform sales, product, and marketing campaigns.
• Cultivate relationships with industry analysts to position Egnyte as an innovative, valuable solution.
• Lead go-to-market planning and execution for new product innovations and features.
• Develop differentiated messaging for Egnyte's AI solutions within the content management and collaboration landscape.
• Partner with sales enablement to equip sellers with tools, messaging, and competitive positioning.
• Establish Egnyte as a thought leader, developing POVs and compelling content.
• Collaborate cross-functionally with product, sales, demand generation, customer success, and others; influence roadmaps and drive pipeline and revenue growth.
• Recruit, mentor, and lead a team of product marketers, fostering innovation and flawless execution.

What We're Looking For

• 15+ years of progressive experience in product marketing for B2B SaaS with leadership of high-performing teams.
• Strong focus on Artificial Intelligence required.
• Domain expertise in Content Management or Collaboration is a plus.
• Strong technical aptitude and ability to articulate complex technologies into clear value propositions.
• Exceptional written and verbal communication; ability to produce high-quality content under tight deadlines.
• Strategic thinker with bias for action; capable of prioritizing multiple projects.
• Collaborative; proven experience partnering with product, marketing, and sales teams.

Nice to Have

• Industry marketing or vertical market experience; experience marketing AI-powered content security or collaboration solutions.
• Experience shaping thought leadership and analyst relations strategy.

Compensation & Benefits

• Base pay range: $280,000 - $310,000 annually; varies by location, skills, and experience.
• Competitive salaries and comprehensive benefits.
• Flexible hours and generous time off (RTO).
• 401(k) with company match; Health Savings Account with employer contribution; FSA options.
• Paid holidays and sick time; up to 12 weeks parental leave and 10 weeks adoption leave.
• Modern offices across multiple locations with wellness and benefits programs.