About this role
VP, Political & Advocacy
Lead political outreach efforts at national, state, and local level to position TelevisaUnivision as the undisputed leader in reaching the US Hispanic segment. Leverage existing relationships and prospect, build, and maintain new ones with political campaigns and their advisors, PACs, and interest groups. Continuously identify and capitalize on new opportunities in the political landscape that reflect ad spending trends. Successfully develop, negotiate, and implement custom advertising solutions. Collaborate with internal teams on political-specific marketing strategies. Raise TelevisaUnivision’s presence in political & other relevant forums through relevant messaging and positioning. Maintain accurate records and provide regular progress reports. Establish and monitor key pacing metrics to ensure performance goals are achieved; manage account/business planning and deliver regular sales forecasts, working with sales leadership to create and exceed quarterly goals. Align sales management efforts, including account mapping and presentations, with company-wide initiatives, annual planning, key tentpoles and areas of growth and strength for TelevisaUnivision.
YOU HAVE
Minimum of 8 years media and political, experience; experience working in a client-facing role within a media company or advertising agency with exposure to sales, marketing, and digital preferred Deep understanding of the political advertising landscape Broadcast linear sales experience. Minimum of 5 years of Streaming/OTT, Social, Digital, a/o Audience/Advanced TV Established relationships with campaigns and PACs; political campaign experience preferred. Exceptional written, verbal, and presentation skills and the ability to translate ideas into clear, high-impact communications; comfort presenting to a client is a must. Time management skills and ability to lead, execute, and meet deadlines in a fast-paced environment. Proven history of meeting sales goals and driving YOY growth, with a track record of closing new business Adaptability and comfort working in a rapidly changing environment and ease serving in a player/coach role, especially in the company’s current fast-paced phase of development. Creative thinking and ability to align client needs with sophisticated digital and integrated opportunities. Success in initiating and engaging executive-level contact with local, regional and national marketers and their ad agencies, with capacity to work across job titles, from media buyer to the C-Level Strong data background (audience segmentation), data analytics, voter analytics. Knowledge of media buying workflows for linear, streaming & digital Understanding of key industry data tools Market-level and regional knowledge of clients, agencies, prospects, and competitive offerings Ability to travel regularly to attend client meetings, conferences, seminars and industry events. Time flexibility required interacting with people in different geographical locations.
ELIGIBILITY REQUIREMENTS
Employment/education will be verified. Applicants must be currently authorized to work in the United States on a fulltime basis. Must be willing to travel and work from our offices in the Central Region (Texas, Chicago; may consider DC, Miami, NY) Exact compensation may vary based on skills, experience, and location: Base annual salary: 220,000 + Bonus + Benefits.
OUR BENEFITS
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options. TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.