VP of Sales - Amazon

About the Role We are seeking a strategic leader to serve as Vice President, Sales & Account Management for Amazon US at Mattel. Based in El Segundo, you will partner with the executive leadership to drive profitability and define the go-to-market strategy for our iconic brands within the largest ecommerce account. You will oversee the Sales and Sales Planning & Analytics teams and collaborate with the Customer Business Team to deliver sustainable revenue growth and margin objectives. What You'll Do

• Develop and execute a comprehensive Amazon growth strategy aligned with company objectives and category priorities.
• Lead annual and multi-year Joint Business Planning (JBP) with Amazon leadership.
• Own Amazon P&L including revenue, gross margin, operating income, and ROI; deliver annual sales targets and profitability.
• Manage pricing, promotions, trade investments, and assortment strategies to optimize financial performance.
• Build and maintain senior-level relationships with Amazon executives; negotiate annual agreements and strategic initiatives.
• Lead marketplace optimization: content quality, search visibility, ratings, digital shelf performance, and conversion.
• Partner with Retail Media teams to maximize effectiveness of Amazon Advertising, DSP, Sponsored Products, and emerging media opportunities.
• Use analytics and consumer insights to drive data-informed decisions; monitor KPIs such as traffic, conversion, share of voice, inventory health, profitability, and customer engagement.
• Collaborate closely with Marketing, Brand Management, Finance, Demand Planning, Supply Chain, and Product Development to deliver integrated growth plans; ensure inventory availability and forecast accuracy.
• Influence product launch strategies and commercialization plans for new product introductions; scale initiatives globally with international teams.
• Build, lead, and develop a high-performing Amazon sales organization; establish performance metrics and succession planning.
• Serve as the executive sponsor for the Amazon account, ensuring alignment between Mattel and Amazon. What We're Looking For
• Experience as a strategic Amazon marketplace and e-commerce leader with a proven track record on Amazon within large profitable CPG brands.
• Experience building and leading a multi-million-dollar P&L for an Amazon business.
• Experience in retail media strategy on Amazon to drive conversion and maximize sales performance.
• Advanced knowledge of SEO and applying best practices to optimize digital shelf and search performance. Compensation & Benefits
• Pay range: USD 270,000 – 335,000 yearly.
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.
• We celebrate creativity as a core strength and product experience across toys and entertainment.