VP Creative Services - Rejuvenation

VP Creative Services - Rejuvenation

Portland, OR, United States

Job Description

About the Role

The VP, Creative Services and Marketing is responsible for setting the creative direction and marketing strategy for the Rejuvenation brand across all customer-facing channels, including web, email, print, paid media, organic social, retail marketing, PR, events, brand partnerships and campaigns.

This role owns the integrated brand vision, seasonal marketing strategy, campaign storytelling, editorial direction, creative standards, and customer engagement strategy. The VP leads and develops high-performing creative and marketing teams, establishes clear priorities, allocates resources, and partners with cross-functional leadership to deliver compelling brand experiences that drive awareness, traffic, customer acquisition, conversion, and sales.

Responsibilities

• Set the overall creative direction and brand marketing strategy for Rejuvenation, ensuring a cohesive and elevated brand experience across web, email, print, retail, social, paid media, PR, events, Photo and other customer touchpoints.

• Lead seasonal and evergreen marketing strategies that support key merchandising initiatives, brand value propositions, customer engagement goals, and business priorities.

• Own the brand's visual expression, voice, editorial strategy, campaign storytelling, and creative standards, ensuring consistency and excellence across all channels.

• Oversee creative services, brand marketing, content, social, PR, Photo Studio and related teams through clear vision setting, prioritization, coaching, performance management, and talent development.

• Partner with Ecommerce, Merchandising, Retail, CRM, Site Operations, and other leaders to align creative and marketing plans with customer needs, channel strategies, and financial goals.

• Guide the development of major campaign concepts, homepage and landing page strategies, email and print programs, retail marketing, paid and organic content, and other high-impact brand experiences.

• Establish brand standards, design systems, editorial guidelines, and operating processes that improve quality, speed, consistency, and team effectiveness.

• Evaluate creative performance, customer engagement, channel results, and market trends to inform future strategies, optimize conversion, and identify growth opportunities.

• Represent the brand's creative and marketing point of view with executive leadership, influencing stakeholders and driving alignment across teams.

• Identify and oversee strategic collaborations, partnerships, influencer programs, media outreach, and launch plans that expand brand reach and strengthen customer connection.

• Required skills and qualifications

• 12+ years of progressive experience in brand marketing, creative services, art direction, or digital retail creative; retail, home furnishings, interiors, or premium lifestyle brand experience preferred.

• 7+ ye