VP, ArchViz & M&E Strategy

Role Overview

The VP, ArchViz & M&E Strategy at Chaos owns the vertical strategy, portfolio direction, and business performance of the ArchViz and M&E product lines - spanning V-Ray, Corona, Vantage, and Anima. The role defines where Chaos competes, how the portfolio works together, and how product leadership translates into customer and commercial growth. Operating as a senior individual contributor and cross-functional leader, this role sets the strategic agenda for real-time visualisation, AI integration, and evolving creative workflows across professional markets, and aligns Product, Engineering, Design, Marketing, Sales, and Customer Success around a clear and executable vertical strategy. This role

requires a commercially sharp, product-literate leader with a strong track record of translating portfolio strategy into measurable business outcomes in technically sophisticated software environments.

Main Responsibilities

• Define the long-term strategy for the ArchViz and M&E verticals, including target customer segments, competitive positioning, growth priorities, and investment choices across V-Ray, Corona, Vantage, and Anima.

• Own the portfolio strategy, determining where Chaos should invest, integrate, simplify, partner, or stop investing, and translate that into clear product priorities, roadmaps, and measurable outcomes.

• Own Chaos's real-time visualisation strategy with Vantage as a core pillar, defining how Chaos competes across offline and real-time workflows and how customers move seamlessly between

• creation, rendering, exploration, review, and presentation.

• Define how AI changes professional visualisation and content creation - identifying opportunities across generative AI, intelligent automation, scene understanding, materials, image enhancement, and workflow acceleration - ensuring AI capabilities improve speed and usability

• without sacrificing the quality and control professional customers expect.

• Own the business performance of the ArchViz and M&E verticals in partnership with Finance, Marketing, Sales, and Customer Success, driving revenue and ARR growth, adoption and engagement, retention, customer acquisition, cross-product suite adoption, and pricing and

• monetisation strategy.

• Develop a deep understanding of the needs of visualisation artists, studios, architecture and design firms, VFX and animation teams, and other professional creators: spending meaningful time with customers, partners, and industry leaders to identify opportunities for more integrated and differentiated experiences.

• Maintain a strong understanding of the competitive landscape across rendering, real-time visualisation, AI, and professional creative software, translating competitive insight into clear strategic action and identifying opportunities for partnerships, integrations, or acquisitions.

• Align Product, Engineering, Design, Marketing, Sales, Customer Success, Finance, and executive leadership around a clear ArchViz and M&E strategy: creating clarity, making difficult trade-offs, and holding teams accountable for customer and business outcomes.

• Establish a strong operating rhythm across planning, product reviews, roadmap decisions, and business performance tracking.

• Develop clear business cases for major investments and allocate resources toward the highest-value opportunities.

Required Experience

• Demonstrable experience in product management, business strategy, or general management, with a demonstrated track record of leading multiple products or a product portfolio.

• Proven ability to translate strategy into measurable revenue and customer growth in a subscription software or SaaS environment.

• Experience with pricing, packaging, monetisation, and subscription software business models.

• Experience working with technically sophisticated products and engineering teams, with the ability to engage credibly on technical trade-offs.

• Experience in 3D, rendering, ArchViz, VFX, animation, real-time visualisation, games technology, CAD/BIM, AI, or professional creative software is highly valued.

• Direct experience with V-Ray, Corona, Vantage, or Anima is an advantage though not required.

Required Skills

• Holds a clear and well-reasoned point of view on where markets are heading and how product portfolios should be positioned to capture that opportunity, and communicates it with conviction to executive and cross-functional audiences.

• Translates complex market, customer, and competitive signals into portfolio decisions and product priorities with commercial rigour and disciplined trade-offs.

• Influences and aligns senior cross-functional stakeholders (Product, Engineering, Marketing, Sales, Finance) without direct authority, creating clarity and momentum around a shared strategy.

• Builds a deep understanding of professional creative workflows and customer needs through direct engagement, and uses that understanding to identify differentiated product opportunities.

• Analyses business performance data across revenue, retention, adoption, and market share, and uses those insights to allocate resources and adjust strategy.

• Communicates with clarity and credibility at executive level: able to present strategic recommendations, business cases, and performance reviews to the CPO and leadership team.