VP, Ad Sales Research & Insights
About this role
Job description
The VP, Ad Sales Research & Insights will lead the transformation of the research function from a primarily reactive, RFP-driven capability into a proactive, modern research and insights organization that drives business growth. This leader will develop innovative approaches to audience intelligence, ad effectiveness, digital attribution, and measurement that demonstrate tangible business outcomes for clients and partners. The VP will diversify the organization’s research tools and vendor ecosystem while leveraging foundational platforms such as MRI to generate actionable insights about the 50+ audience. The role will also serve as a visible industry thought leader, representing the organization with clients, at industry events, and through research-driven points of view.
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