Vice President of Sales

Job Description: Vice President of Sales

Position Overview

We are seeking a dynamic, results-driven Vice President of Sales with a strong background in missy sportswear, wholesale sales, and brand development, particularly within the off-price retail channel. The ideal candidate will bring established relationships with key retailers, including Bealls, Marshalls, and TJ Maxx, along with a deep understanding of the off-price market and its unique opportunities.

This role requires a proven sales leader who can drive revenue growth, deliver exceptional value to retail partners, and contribute to the continued development of the brand across wholesale and e-commerce channels. The successful candidate will bring a hybrid sales and marketing mindset, balancing strong wholesale relationships with a broader brand-building perspective and collaborating closely with the e-commerce team to strengthen online positioning, expand brand awareness, and support long-term growth.

Key Responsibilities

• Sales Leadership & Business Development

• Lead and execute sales strategies to drive revenue growth, expand market share, and develop new business opportunities within the missy sportswear category.

• Leverage established relationships with Bealls, Marshalls, TJ Maxx, and other key off-price retailers to maximize sales opportunities and strengthen existing partnerships.

• Identify and pursue new opportunities across the off-price channel and the broader wholesale market.

• Develop strategic account plans, manage key customer relationships, and negotiate assortments, pricing, and product offerings that align with retailer needs and company objectives.

• Understand the dynamics of the off-price business, including value-driven merchandising, margin expectations, inventory opportunities, and fast-moving market trends.

• Consistently deliver commercially compelling product offerings that meet customer expectations while supporting profitability and brand growth.

• Brand Development & Marketing

• Bring a strong brand-building perspective to the sales function, helping shape and strengthen brand positioning across wholesale and e-commerce channels.

• Partner with the marketing and e-commerce teams to align sales strategies with brand messaging, product presentation, and digital merchandising initiatives.

• Identify opportunities to build brand awareness, enhance customer engagement, and support the brand's long-term positioning in the marketplace.

• Balance the immediate sales opportunities of the off-price channel with the broader strategic objectives of brand development and growth.

• E-Commerce Collaboration

• Work closely with the e-commerce team to support online sales growth, improve brand presentation, and identify opportunities to expand the brand's digital presence.

• Help cultivate and grow the e-commerce business by aligning product strategy, merchandising, and brand positioning with overall sales objectives.

• Bring a holistic perspective to the business, understanding how wholesale distribution and e-commerce can complement one another while serving distinct customer needs.

• Identify emerging trends and opportunities that can strengthen the brand's relevance and performance across digital and traditional retail channels.

• Team Leadership & Cross-Functional Collaboration

• Provide leadership, direction, and strategic oversight to the sales and design teams.

• Partner closely with design to develop commercially relevant product assortments that reflect market trends, retailer needs, and brand direction.

• Translate customer feedback, sales performance, and market insights into actionable product and business strategies.

• Foster collaboration across sales, design, merchandising, marketing, and e-commerce to ensure alignment on business priorities.

• Establish clear sales goals, monitor performance, and drive accountability across the team.

• Qualifications & Experience

• Significant sales and marketing experience in missy sportswear, apparel, or a closely related fashion category.

• Established relationships with Bealls, Marshalls, TJ Maxx, and other key off-price retailers.

• A proven track record of driving sales growth, developing accounts, and building successful retail partnerships.

• Deep understanding of the off-price channel, including its business model, pricing strategies, margin requirements, and customer expectations.

• Demonstrated ability to identify market opportunities and deliver exceptional value through compelling product offerings and strong customer relationships.

• Experience in brand development, marketing strategy, and positioning products across wholesale and e-commerce channels.

• Experience collaborating with e-commerce teams to support online growth, digital merchandising, and brand development.

• Strong leadership skills, with the ability to manage and develop sales and design teams.

• Excellent communication, negotiation, analytical, and relationship-building skills.

• A strategic, entrepreneurial mindset with the ability to balance immediate revenue opportunities with long-term brand-building objectives.

• Salary $165,000-$225,000

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