Vice President of Marketing

Vice President of Marketing

• $130k – $165k • No equity
• Remote Everywhere
• 10 years of exp
• Full Time

Posted: yesterday Recruiter recently active Hires remotely in Everywhere

Remote Work Policy Remote only

Company Location

Phoenix

Visa Sponsorship Not Available

Preferred Timezones Eastern Time

RelocationAllowed

Skills

• Product Marketing
• Sales and Marketing
• Digital Marketing
• Marketing Management
• Hiring contact
• Eric Hassle
• Founder

About the job

Overview

The job market is broken for the people inside it: qualified candidates are buried in applications, ignored by automated systems, and left guessing at what employers want. Sidestep has built technology to fix that and give job seekers back control of their search. In this role, you will own the marketing functions from the ground up, report directly to the founder, and have real input on product direction, pricing, and go-to-market. This is a builder's role for a marketing leader who can set the strategy and concept the campaigns.

Responsibilities

• Define the product's positioning, messaging, and brand in a crowded and fast-changing job search category.
• Build and run a multichannel acquisition engine across SEO, content marketing, paid and organic social, paid search, and community.
• Own the full customer funnel from first touch to active user to paying subscriber, with clear targets for customer acquisition cost, conversion rate, and retention.
• Develop partnerships with the organizations that serve job seekers, including career coaches, training programs, universities, and outplacement firms.
• Stand up lifecycle marketing, including onboarding, activation, and win-back campaigns, along with the analytics and reporting needed to measure and optimize them.
• Manage the marketing budget, allocate spend to the highest-return channels, and report results to the founder and investors.
• Hire, develop, and lead the marketing team as the company grows.

Requirements

• 10+ years of marketing experience, including at least 3 years leading the marketing function at a consumer or prosumer software company.

• A proven track record of owning a growth number such as customer acquisition cost, conversion, or retention, with results you can show.

• Hands-on experience with product-led growth, freemium models, or self-serve subscription funnels.

• Strong command of SEO, paid acquisition, marketing automation, and web analytics tools such as Google Analytics.

• Strong copywriting skills and the ability to build and launch campaigns yourself, not only direct others to do it.

• Experience building and managing a marketing team and budget, with sound judgment about where to spend limited dollars at an early-stage company.

• Preferred: experience in career tech, HR tech, or the future of work space, or running B2B2C partnership programs.

• Join us as our Vice President of Marketing if you want to help millions of job seekers take back control of their search, and build a marketing function from day one to do it. When you apply, tell us about one growth result you personally drove: what the number was, what you did, and how long it took.

About the company

Sidestep Sidestep gives job seekers the control back over their job search Phoenix

Founders Eric Hassle Founder

View the team