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Vice President of Marketing

Tomo
San Francisco, CA
On-site

About this role

Job title: Vice President of Marketing

About the Role

TomoCredit is seeking a Vice President of Marketing to lead strategy across paid social channels and scale our marketing efforts. You will manage a growing team and work cross-functionally with internal partners, agencies, and compliance to deliver measurable business impact. This role is a key leader in expanding our paid social program to drive traffic, engagement, and conversions.

What You'll Do

  • Define and plan strategies across all social media platforms (Facebook, Instagram, Snapchat, etc.)

  • Manage and grow the marketing team as needed

  • Develop, implement, and manage paid campaigns across digital channels (Google Ads, social platforms, display networks) to drive traffic, engagement and conversions

  • Take a data-driven approach to optimize campaigns around KPIs and ROI

  • Lead execution and optimization with continuous learning to elevate media strategies

  • Manage media budgets in alignment with marketing leadership and stakeholders

  • Partner with creative, consumer insights, and compliance to create effective and compliant ads

  • Build and maintain relationships with leaders across Marketing, Design, Compliance, and Finance

  • What We're Looking For

  • BS/BA in Marketing or related field

  • 5+ years managing end-to-end media campaigns at an agency and/or in-house at a tech, consumer finance, or fast-paced consumer brand

  • Deep understanding of paid social channels with emphasis on Facebook and Instagram

  • Strong analytical skills; ability to review metrics, KPIs, and pivot based on data

  • Ability to inspire creative teams and adopt new media opportunities; comfortable taking calculated risks

  • Collaborative mindset with a track record of cross-functional relationship building

  • Nice to Have

  • Experience with Snapchat, Google Ads, and display networks

  • FinTech or consumer finance marketing experience, marketing automation, or measurement platforms

  • Evidence of leading high-performing teams in a fast-growing environment

  • Compensation & Benefits

  • Competitive salary and equity, insurance (medical, dental, vision)

  • Flexible vacation policy and company-sponsored outings

  • Pet-friendly office culture

  • Above-average equity ownership for employees

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