About this role
About the Role As Vice President of Marketing for Healthcare Workforce Solutions, you will own the strategy and execution for Ascend’s growth across a multi-brand portfolio that includes Laudio and Staff Garden. You’ll position Ascend as a leader in healthcare workforce engagement and lead go-to-market with a data-driven, demand-driven approach to build a healthy, scalable pipeline. What You'll Do
- Strategy Development: Own and evolve the overall marketing strategy aligned to growth objectives across priority healthcare market segments; bring a creative, differentiated positioning in a competitive healthcare tech landscape.
- Demand Generation: Design and execute capital-efficient, multi-channel demand programs targeting C-suite healthcare leaders; ensure lead quality and pipeline impact; collaborate with Sales and use analytics to optimize performance.
- Brand Management: Establish, protect, and scale brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio with consistent messaging across channels.
- Market & Customer Insight: Lead market research and competitive analysis to translate insights into actionable marketing strategies.
- Full Stack Marketing Leadership: Oversee product, content, and digital marketing; test and scale innovative programs to drive awareness, engagement, and demand.
- Customer Community Development: Design, launch, and scale the annual customer conference and ongoing virtual user communities.
- Ambassador & Referral Strategy: Build ambassador and referral ecosystems with compelling case studies to support enterprise reference selling.
- Account Based Marketing: Advance ABM to identify, engage, and convert key strategic health system accounts in partnership with Sales.
- Analytics & Reporting: Leverage analytics to inform decisions, measure marketing effectiveness, and deliver executive-level performance reporting.
- Partnerships & Influence: Identify strategic partnerships and industry influencers to expand market reach and credibility. What We're Looking For
- 12+ years of proven senior marketing leadership, preferably in SaaS or healthcare technology serving health systems.
- Deep understanding of health system environments, multi-buyer committees, industry trends, and credibility with C-suite healthcare executives.
- Full stack marketing expertise with a track record of generating highly qualified leads and measurable pipeline impact.
- Experience developing and scaling brand strategy in a multi-brand, post-acquisition environment.
- Strong analytical, data-driven decision making with product marketing collaboration to maximize market impact.
- Experience planning and delivering high-impact private conferences and large-scale events.
- Exceptional written and verbal communication skills with ability to convey complex concepts clearly.
- Demonstrated ability to collaborate cross-functionally, influence senior stakeholders, and lead through partnership.
- Bachelor’s degree in marketing, business, or related field; MBA preferred. Nice to Have
- MBA preferred. Compensation & Benefits
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement