Vice President of Marketing, Healthcare Workforce Solutions

Job title: Vice President of Marketing, Healthcare Workforce Solutions

About the Role As Vice President of Marketing for Healthcare Workforce Solutions, you will lead the strategy and execution for Ascend’s accelerated growth across a multi-brand portfolio, including Laudio and Staff Garden. You’ll define thought leadership, product and solutions marketing, and a differentiated industry presence that positions Ascend as a leader in how healthcare organizations engage and support their workforce. Partnering with Sales, Product, and Executive Leadership, you’ll align go-to-market strategy and end-to-end demand generation to build a healthy, scalable pipeline of highly qualified leads.

What You'll Do

• Strategy Development: Own and evolve the overall marketing strategy aligned to growth objectives and priority healthcare market segments.
• Demand Generation: Design and execute capital-efficient, multi-channel demand programs targeting C-suite healthcare leaders, with focus on pipeline quality and revenue impact.
• Partner with Sales to ensure lead quality, conversion, pipeline acceleration; leverage analytics to optimize performance.
• Brand Management: Establish and scale brand identity across Laudio, Staff Garden, and Healthcare Workforce Solutions portfolio with consistent messaging.
• Market & Customer Insight: Lead market research and competitive analysis; translate insights into actionable marketing strategies.
• Full Stack Marketing Leadership: Oversee product, content, and digital marketing; test and scale innovative programs.
• Customer Community Development: Design and scale annual customer conference and digital user communities.
• Ambassador & Referral Strategy: Build ambassador/referral ecosystem with case studies and references for enterprise reference selling.
• Account Based Marketing: Advance ABM efforts to identify, engage, and convert key health system accounts with Sales.
• Analytics & Reporting: Use analytics to measure effectiveness and refine strategy; cascade data-driven discipline across teams; provide executive-level reporting.
• Partnerships & Influence: Identify strategic partnerships and industry influencers.

What We're Looking For

• 12+ years in senior marketing leadership, preferably in SaaS or healthcare technology serving health systems.
• Deep understanding of health system environment, multi-buyer committee sales cycles, industry trends, and credibility with C-suite healthcare executives.
• Full stack marketing expertise with a track record of designing programs generating highly qualified leads and measurable pipeline impact.
• Experience developing and scaling brand strategy in multi-brand post-acquisition environments.
• Strong analytical, data-driven decision-making, including product marketing collaboration with product teams.
• Experience planning high-impact private customer or client conferences and large-scale events.
• Exceptional written and verbal communication; ability to craft compelling messaging and convey complex concepts.
• Demonstrated ability to collaborate cross-functionally, influence senior stakeholders, and lead through partnerships.
• Bachelor’s degree in marketing, business, or related field; MBA preferred.

Nice to Have

• MBA preferred

Compensation & Benefits

• Flexible and generous paid time off.
• Competitive medical, dental, vision, and life insurance.
• 401(k) employer matching program.
• Parental leave.
• Wellness resources.
• Charitable matching program.
• On-site workout facilities.
• Tuition reimbursement.