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Vice President, New Stream Media

Dentsu
New York, NY; Chicago, IL Posted Jul 7, 2026
HybridUSD 136,850 - 220,000 / year

About this role

Job title: Vice President, New Stream Media

About the Role The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM’s footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success. This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs.

What You'll Do

  • Strategic Leadership: Own the NSM roadmap across design, build, and run phases of RMN development. Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement. Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers.
  • Growth & Innovation: Evangelize the NSM offering in dentsu, meet with client leads to proactively solution partnerships and new client endeavors. Drive net-new and organic revenue growth across RMNs and enterprise media. Architect integrated solutions that span media, analytics, creative, and consulting. Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.
  • Operational Excellence: Oversee delivery models and staffing plans to ensure scalable execution. Partner with finance and commercial teams to shape investment strategies and revenue models. Lead internal enablement efforts, including sales tools, training, and thought leadership.
  • Client & Market Engagement: Build trusted relationships with senior client stakeholders and industry partners. Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media. Ensure client satisfaction and retention through strategic oversight and innovation.

What We're Looking For

  • 12+ years of experience in retail media, commerce strategy, or digital advertising.
  • Proven track record of leading large-scale initiatives and cross-functional teams.
  • Deep understanding of RMNs, commerce media, and enterprise media buying.
  • Strong strategic thinking, solution selling, and storytelling capabilities.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Bachelor's degree required; Master’s degree preferred.

Nice to Have

  • Master’s degree preferred.

Compensation & Benefits

  • The annual salary range for this position is $136,850 - $220,000.
  • Benefits include medical, vision, and dental insurance; life insurance; short-term and long-term disability insurance; 401k; flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave; and paid parental leave.
  • Dentsu complies with applicable state and local laws regarding employee leave benefits, including the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For details regarding benefits, visit the company benefits website.

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