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UX Generalist

Wide Eye

About this role

UX Generalist

Fluent across the full UX spectrum — research, IA, wireframing, and interaction design. You're not the deepest specialist in any one area, but you bring strong instincts, broad capability, and the ability to move a project from fuzzy problem to clear solution. Experience spanning discovery, IA, wireframing, and prototyping on complex digital projects Comfortable facilitating workshops, synthesizing research, and translating findings into design decisions Experience on content-heavy or mission-driven websites

Data / Analytics

You see stories in spreadsheets and patterns in dashboards. You turn raw data into decisions. Proficient with analytics platforms (GA4, Looker, Tableau, Mixpanel, or similar) Builds dashboards that actually get used Experienced defining (actually useful) KPIs and measurement frameworks for websites Understands funnel, cohort, and attribution analysis

Copywriting

The right words in the right order can change everything. You write with clarity, intention, and a strong sense of voice. Portfolio showing range — from UI copy to long-form brand storytelling Understands how copy supports conversion, not just communication

User / A/B Testing

You don't assume — you test. You design experiments that generate real learning. Hands-on experience with A/B or multivariate testing (i.e. Optimizely or similar) Writes solid hypotheses and defines success metrics before launching Communicates statistical significance to non-technical stakeholders

SEO / AEO / GEO

You understand how people search — and how AI surfaces answers. You think beyond keywords to the intent and structure that drives discoverability. Deep experience in technical and on-page SEO Developing expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) Has done content audits, site architecture recommendations, and schema markup Stays current on algorithm changes and how LLMs are shifting search behavior

Digital Marketing

You bring things into the world with momentum — positioning, timing, channels, audiences, all landing together. Develops audience segmentation and targeting frameworks Owns a launch/rollout timeline and keeps cross-functional teams aligned Has worked across paid, owned, and earned channels

Content Strategy / Ops

You see content as a system, not a stream of output. You design the frameworks that make content scalable and consistent. Creates content models, taxonomies, editorial calendars, and governance docs Has done content audits and gap analyses on large or complex websites Understands how content ops intersects with CMS architecture and workflow tooling

Wide Eye

Apply for the talent pool here

Please include your resume, a link to your portfolio or recent work samples, a brief description of why you'd want to work with Wide Eye, and an example of what inspires you as a designer. We'll be in touch if and when a matching opportunity opens up.

Applicants who'd like to be considered for full-time positions must be US-based.

Wide Eye is proud to be an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace for all and do not discriminate on the basis of race, ethnicity, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and/or related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.

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