About this role
Job title: User Loyalty Sr Analyst
About the company
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit the website.
About the team/role
Join the Growth & Loyalty team, responsible for driving user acquisition and engagement across DiDi Food’s LatAm markets. As a User Loyalty Sr Analyst, you will combine data, strategy, and execution to develop initiatives that strengthen user engagement and loyalty.
In this role, you will be responsible for analyzing user behavior and performance using SQL, Python, and Excel to identify growth and engagement opportunities; defining and optimizing the user loyalty strategy through data-driven insights; owning specific projects related to Membership initiatives, driving them from strategy and analysis through execution and results; building dashboards to track campaign and initiative performance; developing cross-business initiatives with other business units to drive user engagement; and configuring, launching, and executing campaigns and user communications through internal systems.
We're eager to be in touch because you have a bachelor's degree in Actuarial Science, Mathematics, Engineering, or a related quantitative field, 3+ years of experience in Tech, Consulting, Operations, Strategy, or similar analytical roles, strong analytical and problem solving skills with hands-on experience using SQL, Python, and Excel, a proactive, hands-on mindset and the ability to turn insights into action, and strong communication and stakeholder management skills.
You'll love working at DiDi because we create user value, strive to always create valuable experiences for our users in everything we do, and focus on innovating new experiences that are safe, pleasant and efficient. We are data-driven and make informed decisions by analyzing valuable metrics. We value win-win collaboration, integrity, growth, diversity and inclusion, and are committed to building inclusive and diverse teams. DiDi is an Equal Opportunity Employer and decisions are based on needs of the position and qualifications of the candidate. We do not discriminate based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws. We are committed to building inclusive and diverse teams and a workplace free from discrimination and harassment, because that’s how we create better products and services and serve the communities we’re part of.