About this role
We are SmartyMe - one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets
Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.
Google Ads is a key growth channel for us, focused on Demand Gen, Search, and PMax.
Backed by an experienced cross-functional team, we actively leverage AI and automation to drive performance.
We're looking for an autonomous, hands-on specialist to own campaigns end-to-end, with strategic support from experienced leadership.
We offer performance-based compensation with top-of-market earning potential tied to results.
What You'll Do
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Own and scale Google Ads campaigns, primarily Demand Gen, alongside Search and PMax
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Work closely with the Creative Team, shaping creative strategy and testing new concepts
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Manage campaign strategy, structure, bidding, targeting, and budgets end-to-end
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Identify growth opportunities across audiences, placements, and markets
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Run experiments, optimize performance, and scale spend while maintaining profitability
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Leverage AI and automation to improve campaign efficiency and scalability
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What We're Looking For
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3+ years of hands-on Google Ads experience
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Strong Demand Gen expertise and proven experience with Search & PMax
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High ownership and autonomy - ability to independently execute initiatives and deliver measurable results
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Track record of scaling acquisition budgets while maintaining ROI targets
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Experience with B2C digital or subscription-based products
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Strong analytical skills and understanding of acquisition funnels (web2web, web2app, app)
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Nice to Have
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Automation & AI - experience building custom workflows for campaign optimization and scaling
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Creative Production - ability to independently generate and test ad creatives using AI tools
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Experience scaling across multiple geographies and local markets
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Knowledge of GA4, GTM, attribution, and LTV-based optimization
Why You'll Love Working With Us:
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Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
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Health: company-provided medical expense compensation.
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AI solutions: АІ subscription and other tools.
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Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
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Collaborative Culture: Work alongside passionate professionals who are as driven as you are.