TW Media Strategy Lead

Job title: TW Media Strategy Lead

About the Role

Taiwan-based role focused on leading TW market media strategy and EC performance marketing across online and offline channels for a portfolio of brands. The role involves cross-functional leadership, testing, partnerships, and governance to drive brand and sales outcomes.

What You'll Do

• Lead full-funnel media strategy development and holistic planning for a portfolio of brands and target segments across online and offline channels in TW markets.
• Identify local breakthrough testing opportunities, lead pilot design, and scale winning approaches across brands and categories.
• Define and lead EC performance marketing strategies for all brands, leveraging retailer media, MarTech/AdTech solutions, and in-market capabilities.
• Oversee EC media/brand performance and guide brands to optimize media budget allocation and execution tactics to achieve best results.
• Partner with brand and sales teams to deliver high-impact EC brand campaigns that maximize brand and sales outcomes.
• Build external strategic partnerships with agencies, media vendors, tech partners, and data providers to deliver breakthrough activations and annual negotiations; maintain high level joint partnerships with e-retailers to co-create innovative ideas and solutions (data, CRM, digital media capability).
• Create and scale media/EC marketing capability toolkits, best-in-class practices, and cross-brand learning reapplication.
• Oversee governance: direct/monitor the actions of agencies to meet objectives; define the regional media proof of performance process in alignment with global guidelines; execute risk-based governance, monitor compliance and address risks.

What We're Looking For

• 3-10 years of experience in media or EC role, with proven success in leading media strategy and EC campaign planning.
• Proven ability to lead teams, inspire cross-functional partners, and continuously self-upskill in EC and digital innovation.
• Strong business judgment in navigating complex e-retailer and media environments to drive innovation.
• Ability to influence and engage internal and external stakeholders through data-driven insights and strategies.
• Strong analytical skills and collaborative mindset to build relationships across teams and leaders.
• Passion for understanding business context and shopper behavior to inform better decision.

Compensation & Benefits

• Great benefits promised by P&G; no specific salary range provided.