Trade Show Specialist

Job title: Trade Show Specialist

About the Role

Join Tyler Technologies' marketing team as a Trade Show Specialist responsible for planning and executing trade show programs for the ERP and Civic markets. You will partner with sales channels, manage logistics, budgets, and lead programs to create compelling, on-brand experiences across shows.

What You'll Do

• Identify, research, and manage target trade shows for ERP and Civic markets, including evaluating vendors and show suitability.

• Plan, manage, and execute both high-profile and smaller shows, collaborating with marketing leaders to align with goals and budgets.

• Generate budgetary reports and provide projections to the marketing lead.

• Track and analyze trade show demographics (attendees, job titles, etc.).

• Explore, analyze, and present sponsorship opportunities; manage sponsorships to maximize value.

• Ensure Tyler-brand consistency in marketing campaigns and trade show planning.

• Oversee all trade show logistics (booth location, services, materials handling, Internet, etc.).

• Collect and consolidate pre- and post-show feedback via surveys or direct sales interactions; generate post-show budget vs. expense reporting.

• Coordinate execution of show-related marketing campaigns with marketing specialists; track and code all show expenses for accounting.

• Maintain relationships with clients, associations, staff, and vendors.

• Utilize trade show management software to maintain comprehensive files, cost tracking, and attendee lists; ensure proper show coverage and on-site representation.

• Register company representation for shows and distribute information to stakeholders; escalate on-site requests as needed.

• Manage booth inventory and report on materials usage and effectiveness; audit literature and promo items.

• Negotiate value adds/discounts for sponsorships to maximize ROI.

• Execute lead management/engagement/ROI reporting for each show.

• Perform ad-hoc marketing communications/trade show projects as assigned.

• Travel 10-25% for shows and internal meetings.

• Build positive working relationships with clients, associations, Tyler staff, and third-party vendors.

• What We're Looking For

• Bachelor’s degree in a related field or equivalent experience; required or strongly preferred.

• Typically 3-5 years of trade show experience.

• CTSM or CTSM study recommended.

• Excellent organizational skills.

• Strong communication abilities.

• Proficiency in Microsoft Office products.

• Basic understanding of the industry and marketing concepts.

• Ability to travel 10-25%.

• Nice to Have

• CTSM certification (preferred).

• Compensation & Benefits

• Competitive benefits to support health and financial wellness.

• Additional information about the benefits package available during the interview process.