Trade marketing Manager

About the Role

The Trade Marketing Manager will develop and implement long-term promotional strategies and coordinate cross-functional efforts across European and local markets. You will lead promotions, product launches, displays, and related marketing initiatives, and partner with sales and agencies to drive sell-out and brand visibility. What You'll Do

• Develop and implement promotional strategies with a focus on long-term marketing plans.

• Maintain regular communication and collaboration with European and local agencies.

• Lead the development and launch of promotions, new products, concepts, displays, and related marketing initiatives.

• Propose, plan, and organize events, trade fairs, and other promotional activities.

• Coordinate the creation of catalogues and other marketing materials.

• Develop and execute sell-out activities in cooperation with sales teams.

• Manage the translation and adaptation of marketing materials in collaboration with translation agencies.

• Work closely with digital and social media managers to ensure aligned marketing execution.

• Manage the marketing budget, including the purchase order (PO) process, and allocate funds to maximize ROI.

• Measure and report on the performance of marketing campaigns, generate insights, and assess results against objectives.

• Administer various operational tasks, including pricing setup.

• Analyse market trends, customer needs, and competitor activity.

• Develop strategies for co-op activities and lead related meetings.

• Conduct regular customer meetings and visits.

• Collaborate with Sales Managers and the Supply Chain team to support accurate market forecasting.

• Monitor competitor activity across markets and recommend strategic actions to protect and grow market share.

• Build and maintain knowledge of key business metrics, including market size, market share, category performance, and competitor activity.

• Partner with relevant support teams to establish the business and organizational infrastructure needed to support growth. What We're Looking For

• Experience in trade marketing and promotional strategy development with the ability to lead cross-functional collaboration with agencies, sales, and supply chain.

• Strong analytical skills to measure ROI and campaign performance.

• Project management and event planning capabilities.

• Ability to translate marketing materials and coordinate with translation agencies.

• Proactive, strategic thinker with strong communication and stakeholder management.

• Familiarity with budgeting and PO processes; ability to manage marketing budgets to maximize ROI.

• Comfortable working with digital and social media to ensure aligned execution.

• Ability to analyze market trends, customer needs, and competitor activity. Compensation & Benefits

• Global benefits & perks including a competitive salary and country-specific entitlements.

• Career opportunities within a global company with 60+ brands for growth across multiple paths.

• Learning & Development resources including Lean Academy and online university.

• Diverse & inclusive culture with a collaborative work environment.

• Purpose-driven company with opportunities to contribute to community and sustainable practices.