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Trade Marketing Manager
Cigalah Group
7 hours ago 2027/01/07
·Application closes in 59 days
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Translated into English by Bayt AI.
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Jeddah, Saudi Arabia
Full time · 12+ Years of Experience
500 Employees or more · Market Research
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Job description
Key accountabilities
Channel and customer strategy
· Set MT sales, volume, profitability, distribution and investment plans by customer and principal.
· Develop national and regional retail chains through customer segmentation, joint business plans and store expansion.
Commercial negotiation and controls
· Lead annual trading agreements, BDAs, rebates, listings, promotional and visibility terms.
· Ensure customer contracts are documented, approved and financially viable.
· Track customer contribution, gross-to-net, promotional ROI and claim reconciliation.
In-store execution
· Drive assortment, on-shelf availability, shelf share, planograms and promotional compliance.
· Coordinate key account, merchandising and field teams to close execution gaps.
Demand and supply collaboration
· Lead customer and promotional forecasts, stock allocation and launch readiness.
· Improve OTIF/fill rates and reduce returns, expiries and customer deductions.
Principal and people management
· Translate each principal’s MT objectives into customer-level plans and reports.
· Coach KAMs and relevant field teams in negotiation, account P&L and execution.
Key performance indicators
· Sales/volume vs target
· Customer contribution and trade-spend ROI
· JBP delivery and new listings
· On-shelf availability and assortment compliance
· OTIF, returns and forecast accuracy
· Claims ageing and DSO
Candidate profile
Bachelor’s degree; MBA preferred. 12-15 years FMCG sales experience, 5+ years MT leadership; strong KSA retail relationships, JBP, BDAs, customer P&L and team leadership. English and Arabic proficiency.
Common distributor governance requirements
Multi-principal delivery: Distinct brand/principal commitments alongside integrated distributor resource deployment.
Decision rights: Document authority for customer terms, pricing, promotions, credit and trade investments.
Channel ownership: Define customer segmentation and channel boundaries to avoid MT/TT/Wholesale overlap.
Financial discipline: Signed agreements, approved discounts, claim substantiation and customer profitability visibility.
Execution transparency: Consistent sell-in, sell-out, distribution, inventory and outlet execution reporting.
This job post has been translated by AI and may contain minor differences or errors.
Preferred candidate
Years of experience
12+ years
Residence location
Jeddah, Saudi Arabia; Riyadh, Saudi Arabia
Degree
Bachelor's degree / higher diploma
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