Trade Marketing Executive

Our client is a prominent food manufacturing enterprise offering natural culinary solutions and nutrient-dense food products across key markets in Nigeria.

Job Summary

The Trade Marketing Executive will be responsible for marketing activities directly related to trade development and revenue generation across the company’s channels and regions. The ideal candidate should be self-driven, proactive, able to multitask and capable of delivering results within a fast-paced environment.

Key Responsibilities

• Design

• and execute channel-specific trade marketing plans and campaigns to increase

• product visibility, off-take, and revenue growth.

• Implement

• strategic sales initiatives, monitor channel performance, and consistently

• achieve or exceed assigned sales and trade targets.

• Build

• and manage sustainable relationships with key trade partners, distributors,

• retailers, and channel stakeholders.

• Analyze

• market trends, competitor activity, trade data, and customer feedback to

• uncover new revenue opportunities and refine marketing strategies.

• Utilize

• CRM software and sales reporting automation tools to track performance metrics,

• generate weekly/monthly reports, and manage lead pipelines.

• Oversee

• trade activations, point-of-sale displays, and local field campaigns to

• optimize brand positioning within retail and wholesale points.

• Conduct

• frequent field visits and travel across assigned territories (nationally or

• internationally as required) to drive sales operations and monitor trade

• execution.

Requirements

• Minimum

• of an Ordinary National Diploma (OND) or higher qualification in Sales,

• Marketing, Business Administration, Data Analysis, or a related field.

• Demonstrated

• training or certifications in professional sales or trade management.

• A

• minimum of 6 years of

• direct experience in FMCG trade marketing and sales operations.

• Proven

• track record of consistently meeting or exceeding revenue and growth targets in

• the FMCG sector.

• Proficiency

• in CRM platforms, sales automation tools, and reporting software.

• Advanced

• skills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).

• Strong

• strategic planning, market data interpretation, and analytical capabilities.

• Exceptional

• written and verbal communication, negotiation, and relationship-building

• skills.

• Self-starter

• attitude with high initiative and the ability to work independently in a

• fast-paced environment.

• Strong

• multitasker capable of delivering under tight deadlines and pressure.

• Full

• availability and willingness to travel frequently within assigned territories

• and nationally/internationally when needed.