About this role

Trade Manager Job at Lheon Consulting Limited

Job Position: Trade Manager

Job Location: Lagos

Employment Type: Full-time

Trade Strategy & Planning:

Develop and implement trade marketing strategies aligned with overall sales and brand objectives.
Develop monthly and quarterly trade plans to achieve volume, revenue, distribution, and visibility targets.
Identify market opportunities, emerging channels, and trends within the wine and spirits industry.
Develop plans for new product launches, promotions, activations, and seasonal campaigns.
Sales & Distribution
Drive sales volume, revenue, distribution, and market penetration across assigned territories.
Develop and maintain strong relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs, and other trade partners.
Monitor product availability and ensure adequate stock levels across key outlets.
Identify new business opportunities and expand the company's customer base.
Work closely with the sales team to achieve agreed sales targets.

Trade Marketing & Brand Visibility:

Ensure effective execution of trade promotions, activations, tastings, and brand visibility initiatives.
Develop and implement point-of-sale visibility standards across outlets.
Ensure proper placement and presentation of products within key accounts and retail outlets.
Monitor competitor activities, pricing, promotions, and visibility and provide actionable market intelligence.
Coordinate with the Marketing team on brand activations and consumer engagement activities.

Key Account & Channel Management:

Manage and grow relationships with key accounts within the on-trade and off-trade channels.
Develop channel-specific strategies for hotels, restaurants, bars, lounges, supermarkets, liquor stores, and other relevant outlets.
Negotiate commercial arrangements, promotions, and visibility opportunities within approved company guidelines.
Monitor account performance and identify opportunities for increased sales and distribution.

Team Management:

Supervise and provide direction to Trade/Sales Executives, Brand Ambassadors, Sales Field Agents, or other assigned team members.
Set clear targets and KPIs for team members and monitor performance.
Conduct regular field visits and performance reviews.
Coach and develop team members to improve sales execution and customer engagement.
Ensure compliance with company policies and reporting requirements.

Market Intelligence & Reporting:

Track sales performance, distribution, outlet coverage, market trends, pricing, and competitor activities.
Prepare weekly and monthly trade performance reports.
Provide management with insights on market opportunities, challenges, and recommended actions.
Monitor ROI on trade promotions and activations.
Maintain accurate records of trade activities, customer information, and outlet performance.

Budget & Commercial Management:

Manage approved trade marketing and promotional budgets effectively.
Monitor spending against approved budgets.
Ensure trade activities deliver measurable commercial value.
Work with Finance and Sales teams to monitor customer accounts, collections, and commercial performance where applicable.
Key Performance Indicators (KPIs)
Achievement of monthly and quarterly sales revenue targets.
Achievement of volume targets.
Growth in numeric and weighted distribution.
Number of new active outlets acquired.
Outlet coverage and call frequency.
Product availability and stock-out rate.
Trade promotion execution rate.
Brand visibility and compliance across key outlets.
Growth in key account sales.
Customer retention and relationship development.
Trade marketing ROI.
Competitor and market intelligence reporting.
Team target achievement and productivity.
Accuracy and timeliness of sales/trade reports..

N400,000 - N500,000 per month.

Trade Manager