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Trade Development Representative (Muchatha/Ruaka)

CDL
Nairobi Posted Oct 1, 2026
On-site

About this role

Trade Development Representative (Muchatha/Ruaka)

Job Description To focus on channel visitations to drive retailer awareness & turnaround on SIMs & Float while paying attention to visibility and merchandising at point of purchase for SSOs and cash agents.

Key Responsibilities

  • SSO & Agent Recruitment & Mapping - Effectively manage the identification and recruitment of Agents, targeting mobile money outlets and high traffic retail stores.
  • Call rate - Visit SSOs & Agents regularly using agreed route plans (beat plans).
  • Training and delivery of business tools - Provide all requisite tools for transactions at SSO & agent outlet and train SSOs and TKash Agents on processes
  • AML training and testing – Train agents on AML and SSOs on KYC process in relation to SIMREG
  • Float and stock cover and sales – monitor and effectively enforce 1.5x stock rule for agents and ensure SSOs have adequate stock SIMs for new registration and activations
  • Merchandising – Develop and maintain merchandising standards by availing merchandising materials at SSOs and Agent outlets

Requirements

  • Diploma or Bachelor’s Degree in Business, Marketing or related field
  • At least 1 year experience in sales and distribution role in an FMCG or Telcos

Competencies:

  • Customer focus
  • Influencing and negotiation skills
  • Networking and building partnerships
  • Analytical thinking

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