TikTok Live Streaming Operations Specialist

TikTok Live Streaming Operations Specialist

Summary The Live Streaming Operations Specialist is responsible for managing all technical and operational aspects of live streaming, including backend operations, live room moderation, traffic acquisition, advertising campaigns, real-time monitoring, and performance optimization.

Key Responsibilities

• Live Streaming Operations

• Set up and manage live streaming sessions.

• Configure live streaming software and equipment.

• Ensure stable broadcast quality.

• Manage products, promotions, and live room settings.

• Live Room Control

• Coordinate the live stream schedule.

• Monitor comments and audience behavior.

• Pin important messages.

• Coordinate with the host during live sessions.

• Handle unexpected issues and maintain smooth operations.

• Traffic & Advertising

• Manage TikTok Live advertising campaigns.

• Optimize paid traffic performance.

• Monitor advertising ROI and CPL.

• Increase organic traffic and audience growth.

• Performance Analysis Monitor and analyze:

• Live viewers

• Watch time

• Engagement

• CTR

• CPL

• ROI

• Conversion rate

• GMV

• Lead generation

• Prepare weekly and monthly performance reports with optimization recommendations.

• Cross-Functional Coordination

• Coordinate with content creators, hosts, sales teams, and customer service.

• Improve the complete conversion funnel from advertising to sales.

• Required Qualifications

• Interested candidates should possess an HND / Bachelor's Degree

• Experience operating TikTok Live or similar live commerce platforms.

• Knowledge of live streaming software and backend systems.

• Experience with TikTok Ads or digital advertising.

• Strong analytical and reporting skills.

• Preferred Experience

• Experience in e-commerce, consumer electronics, or renewable energy.

• Familiarity with CRM and WhatsApp sales workflows.