TikTok Live & Shop Coordinator

Bohme

About böhme Böhme is a fashion-forward women's clothing and lifestyle brand dedicated to helping women feel confident, beautiful, and inspired through style. We offer thoughtfully curated clothing and accessories that bring the latest trends to life while making getting dressed feel special. At Böhme, we believe fashion is about more than what you wear—it's about how you feel. Our team is at the heart of everything we do, bringing creativity, individuality, and a genuine love for fashion to every customer interaction. As we continue to grow, we're looking for passionate, driven individuals who love fashion, embrace collaboration, and want to make an impact while helping shape the future of our brand.

About the role

Bohme is looking for an energetic, confident, and sales-driven TikTok Live & Shop Coordinator to lead our TikTok presence. This role will primarily focus on planning, hosting, and growing TikTok Lives, while also supporting TikTok Shop operations, affiliates, and creator relationships.

The ideal candidate is comfortable on camera, understands how to engage an audience in real time, can confidently talk about fashion products, and knows how to turn Live viewers into customers.

What you'll do

• TikTok Lives - Primary Focus

• Host and lead regular TikTok Lives for Bohme

• Be comfortable and confident speaking and selling on camera

• Plan Live schedules, themes, featured products, promotions, and talking points

• Prepare products and outfits ahead of each Live

• Learn product details, fit, sizing styling, and key selling points

• Engage with viewers in real time and answer product and sizing questions

• Keep Lives energetic, conversational, and aligned with the Bohme brand

• Highlight new arrivals, best sellers, promotions, and key products

• Coordinate products, formats, and selling strategies perform best

• Continuously test ways to improve Live viewership's and sales

• Stay current on TikTok Live trends, features, and best practices

• TikTok Shop

• Support day-to-day management of the Bohme TikTok Shop

• Ensure products featured during Lives are properly listed, linked, and available

• Help mantain product listings, inventory, promotions, and product availability

• Coordinate TikTok Shop promotions with upcoming Lives and product launches

• Troubleshoot basic shop or product-linking issues

• Additional Support

• Help recruit and communicate with TikTok Shop affiliates and creators

• Send product recommendations and campaign information to creators

• identify strong-performing creators and potential Live collablorations

• Track affiliate performance and creator-generated sales

• Participate in content creation when needed

• Work closely with the marketing, e-commerce, and social terms on launches and promotions

Qualifications

• Comfortable, engaging, and natural on camera
• Strong communication and sales skills
• Knowledge of TikTok, TikTok Live, and social commerce
• Experience with TikTok Shop and/or Lives preferred
• Comfortable talking about fashion, styling, fit, and products
• Ability to think quickly and interact with viewers in real time
• Organized and able to prepare products, talking points, and promotions ahead of Lives.
• Understanding of social media trends and TikTok culture
• Previous retail, sales, influencer, social media, or live-selling experience is a plus
• Must be comfortable regularly hosting TikTok Lives as the primary responsibility of the position.