Technical Sales Team Lead

Stratostaff East Africa | Full time

Job Information

• Date Opened 11/09/2026
• Job Type Full time
• Industry Technology
• City Nairobi Area
• State/Province Nairobi City
• Country Kenya
• Zip/Postal Code 00200

Job Description

Job Title: Technical Sales Team Lead

Location: Nairobi

Job Type: Term Contract

Profile Introduction

Our client, a leading industrial technology and engineering solutions provider with over three decades of experience in upgrading, modernising and transforming industrial applications and machinery across the East African region is seeking to recruit dynamic, self-driven and commercially minded Technical Sales Team Lead to support the growth of its engineering solutions, technical services, industrial products and training business.

The Technical Sales Team Lead will be responsible for providing strategic leadership, direction and supervision to the Technical Sales Team to drive revenue growth, increase market share and strengthen the clients position as a preferred provider of industrial engineering and

automation solutions. The role involves developing and implementing sales strategies, identifying new business opportunities, managing key customer relationships, promoting the company's technical products and services, and ensuring the achievement of agreed sales targets.

The Technical Sales Team Lead will provide technical and commercial guidance to the Junior sales representatives, coordinate with engineering and technical departments, oversee the sales pipeline and ensure that customer requirements are translated into viable business opportunities. The position requires a combination of technical understanding, commercial acumen, leadership capability, business development experience and strong sales management skills.

Key Responsibilities

• A. Sales Strategy and Business Development

• Develop and implement annual, quarterly and monthly sales strategies aligned with the company's business objectives.

• Identify new markets, industries and business opportunities for the company's products and engineering services.

• Develop strategies to penetrate manufacturing plants, factories, industrial facilities, utilities, mining companies and other potential markets.

• Identify major projects involving industrial automation, equipment upgrades, plant maintenance and engineering solutions.

• Lead business development initiatives to increase sales of industrial products, engineering services and technical training.

• Develop and maintain a strong sales pipeline to ensure consistent revenue generation.

• Monitor market trends, competitor activities, customer demands and emerging technologies.

• B. Leadership and Management of the Technical Sales Team

• Lead, supervise, mentor and motivate the Technical Sales Team to achieve individual and departmental targets.

• Allocate sales territories, customer accounts and business development responsibilities.

• Conduct regular sales meetings to review performance, pipeline progress and business opportunities.

• Provide coaching and guidance on technical product knowledge, prospecting, negotiations and closing sales.

• Support junior sales representatives during customer meetings, technical presentations and negotiations.

• Monitor individual performance and implement improvement plans where necessary.

• Ensure team members maintain active customer pipelines and conduct consistent customer follow-ups.

• Promote teamwork, accountability, professionalism and a performance-driven sales culture.

• Identify training and development needs within the sales team.

• C. Technical Products and Solutions Sales

• Oversee and drive sales of the company's industrial products and technical solutions Responsibilities include:

• Ensure the sales team understands the technical applications, features and commercial benefits of the company's products.

• Identify opportunities for automation upgrades and industrial process improvements.

• Lead the preparation and presentation of technical and commercial proposals.

• Coordinate with the engineering team to develop suitable technical solutions for customers.

• Support negotiations involving high-value products, projects and equipment supplies.

• Develop strategies to increase product sales, repeat orders and key account penetration.

• D. Engineering Services and Project Sales

• Drive business development for the company's engineering and technical services Responsibilities include:

• Identify organisations requiring engineering support, maintenance contracts and automation solutions.

• Develop and pursue opportunities for industrial service contracts and engineering projects.

• Coordinate with technical teams to conduct customer assessments and develop appropriate solutions.

• Oversee the commercial development of engineering proposals and project quotations.

• Follow up on project opportunities from initial enquiry through negotiation and order confirmation.

• Ensure effective handover of secured projects to the relevant technical and project execution teams.

• Maintain strong relationships with key industrial customers to generate repeat engineering business.

• E. Key Account Management and Customer Relations

• Develop and maintain relationships with major industrial customers and strategic accounts.

• Personally manage high-value and strategic customer relationships.

• Conduct regular customer visits to identify business opportunities and understand operational challenges.

• Engage senior decision-makers, including factory managers, engineering managers, procurement managers and operations directors.

• Ensure timely responses to customer enquiries, quotations and complaints.

• Monitor customer satisfaction and coordinate resolution of escalated issues.

• Develop account management plans for major customers.

• Identify cross-selling, upselling and repeat business opportunities.

• Represent the client professionally during client meetings, industry exhibitions, technical seminars and business networking events.

• F. Sales Operations, Pipeline and Performance Management

• Oversee the preparation, review and submission of sales quotations and commercial proposals.

• Monitor the sales pipeline from lead generation to order conversion.

• Ensure accurate maintenance of customer records and sales information in the CRM system.

• Review pending quotations, outstanding opportunities and sales forecasts.

• Prepare weekly, monthly, quarterly and annual sales performance reports.

• Analyse sales performance and recommend corrective actions where targets are not being achieved.

• Monitor the profitability of sales transactions in consultation with management.

• G. Market Intelligence and Strategic Growth

• Conduct regular market research to identify emerging industrial needs and business opportunities.

• Monitor competitor products, pricing, services and market positioning.

• Identify new industries and geographical markets for business expansion.

• Gather customer feedback to inform product and service development.

• Recommend new product lines, technical solutions and strategic partnerships.

• Provide management with regular updates on market conditions, sales opportunities and business risks.

• Support the development of the company's annual business plans and revenue projections.

Requirements

• Education Qualification & Experience

• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics or a related technical discipline.

• A qualification in Sales and Marketing, Business Administration or Business Management will be an added advantage.

• At least 4–6 years of relevant experience in technical sales, industrial sales, engineering business development or a related commercial role.

• At least 2 years of experience in supervising or leading a sales team will be an added advantage.

• Demonstrated experience in achieving sales targets and developing industrial customer accounts.

• Practical understanding of industrial automation, engineering products and technical services.

• Strong proficiency in Microsoft Office and CRM or sales management systems.

• Required Skills & Competencies

The ideal candidate must demonstrate:

• Leadership and Management

• Strong team leadership and people management skills.

• Ability to set targets, monitor performance and drive accountability.

• Excellent coaching, mentoring and staff development abilities.

• Strong decision-making and problem-solving skills.

• Technical and Commercial Competence

• Understanding of industrial automation and engineering solutions.

• Ability to translate technical requirements into commercially viable solutions.

• Strong proposal development and commercial negotiation skills.

• Understanding of indus