Technical Sales Representative, Feed Additives & Premix

Job title: Technical Sales Representative, Feed Additives & Premix

About the Role Join Trouw Nutrition – Western Canada as a Technical Sales Representative focusing on feed additives and premixes, owning a Western Canada territory and quota, and driving growth with new and existing accounts. This role combines technical nutrition expertise with field sales, trials, and customer engagement to deliver value-driven solutions.

What You'll Do

• Own a territory (Western Canada) and quota for our specialty feed additives and premix portfolio—prospecting, developing, and closing new business while expanding share with existing accounts.
• Build and manage a qualified pipeline (from lead generation through close), run structured discovery to uncover customer needs and buying drivers, and translate technical insights into clear, value-based proposals that win.
• Coordinate and execute on-farm/feed-mill trials as part of the sales process, quantify results and ROI, and move opportunities forward with timely follow-up, objection handling, and stakeholder alignment.
• Run a disciplined sales cadence—account planning, CRM updates, and regular forecast reviews—so leadership has clear visibility to your pipeline and expected close dates.
• Working closely with species, marketing, manufacturing, quality, and innovation colleagues, you’ll support pricing and terms discussions and drive implementation that secures repeatable demand and long-term customer retention.

What We're Looking For

• You’re a customer-first, commercially driven quota-carrying technical seller who enjoys winning new business and growing strategic accounts; track record of building pipeline and consistently delivering against sales targets by managing a clear sales process from prospecting through close.
• You can translate animal nutrition and additive application knowledge into simple, compelling value messages that move decisions.
• You’re confident leading customer meetings with producers, veterinarians, nutritionists, and feed partners—qualifying opportunities, aligning to decision criteria, handling objections, negotiating, and securing next steps to close.
• You operate with strong sales discipline: territory planning, pipeline hygiene, accurate forecasting in CRM, and consistent follow-up.
• You collaborate well across sales, species, marketing, manufacturing, quality, and innovation teams to deliver trials, implementation, and training that convert into repeat purchases and measurable commercial results.
• You’ll also need:
• Strong technical foundation in animal nutrition and specialty feed additives, including practical application across feed and water.
• Proven ability to grow accounts and develop new opportunities with veterinarians, nutritionists, producers, and feed partners—linking technical insights to economic value and purchase decisions.
• Hands-on capability to lead trials, troubleshoot on-farm/feed-mill issues, and deliver training/presentations that convert opportunities into repeatable results and repeat purchases.
• Strong relationship-building and stakeholder management skills to align decision makers, support negotiations, and drive adoption without direct authority.
• Sales operating rigor: territory planning, prospecting cadence, pipeline management, and accurate forecasting—using CRM and digital/analytics tools to prioritize work and deliver against targets.
• Comfortable owning key sales KPIs (quota attainment, pipeline coverage, win rate) and improving forecast accuracy through disciplined deal management.
• Ability to travel regularly (25-50%) within the territory and spend significant time in the field with customers (on-farm/feed-mill visits, trials, and trainings).
• Science degree – Animal Science, Life Sciences, or a related field.

Compensation & Benefits

• Robust pension plan with employer matching that begins on Day 1
• Competitive health benefits - Medical/Dental/Vision/HSA, that start on Day 1
• Short-term/Long-term Disability and Mental Health spending allowance
• Maternal top-up and Tuition Reimbursement
• 15 vacation days to start (tiered)
• Annual bonus