About this role
Technical Sales Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Nairobi
- Job Field Sales and Business Development
We are looking for a commercially driven Technical Sales Manager – Animal Nutrition to lead and grow our business across Kenya and East Africa.
This is an exciting opportunity for someone with strong animal nutrition knowledge, B2B sales experience, and an entrepreneurial mindset who enjoys building customer relationships, developing markets, and turning opportunities into sustainable growth.
Your Key Responsibilities
- Lead and grow Animal Nutrition sales across Kenya and selected East African markets.
- Develop and execute annual sales plans and a 3–5 year regional business plan.
- Manage and grow key accounts, while developing direct customers and distributor partnerships.
- Identify and convert new business opportunities, markets, and strategic partnerships.
- Drive sales across premixes, additives, advanced feed materials, and feed solutions.
- Build long-term relationships with customers and understand their technical and commercial needs.
- Work closely with CD&D, Product Management, Application, Technical Support, Marketing, Customer Service, and Logistics to develop customer solutions.
- Monitor market trends, competition, pricing, and customer needs to identify growth opportunities.
- Maintain a strong Salesforce pipeline and ensure accurate sales forecasting and reporting.
- Take ownership of sales revenue, margin, profitability, customer retention, market share, and overall commercial performance.
What We're Looking For
- Experience in animal nutrition, feed, additives, premixes, ingredients, or a related industry.
- Proven B2B sales and business development experience.
- Experience managing key accounts and/or distributors.
- Strong customer relationship, negotiation, and commercial skills.
- Understanding of the animal nutrition market in Kenya and/or East Africa.
- Ability to combine technical understanding with commercial thinking.
- Strong analytical, planning, and forecasting skills.
- Comfortable working in a fast-paced, international, matrix environment.
- Experience with CRM systems, ideally Salesforce.
- A proactive, entrepreneurial, and growth-oriented mindset.
What Success Looks Like
- You will be successful by delivering profitable sales growth, winning new customers, expanding existing accounts, strengthening the distributor network, increasing market share, and building a sustainable Animal Nutrition business across Kenya and East Africa.
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