Tech Lead – Customer Interaction Platform APAC

Tech Lead – Customer Interaction Platform APAC

We are Covestro. We are curious. We are courageous. We are colorful. We we refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.

Main Tasks

• Define and drive the technical architecture, platform roadmap, and delivery governance for the Customer Interaction Platform (WeChat, WeCom, Social CRM backend) across APAC, ensuring scalable, integrated solutions aligned with Covestro's global digital strategy.
• Own the technical product strategy, feature design, budget planning, and implementation timeline for the WeChat and WeCom ecosystems, continuously improving the digitalization ratio through performance-driven enhancements and iterative delivery.
• Oversee the technical operation, integration, and continuous improvement of the Social CRM backend platform to ensure data integrity, system reliability, and seamless connectivity across customer-facing channels in APAC.
• Lead the Agentic Coding Local Factory virtual team as functional lead, setting technical direction, enabling AI-assisted coding capability, and driving delivery of agentic use cases across the APAC region, with the role expected to evolve as the organisation's agentification progresses.
• Coordinate with global CIM platform teams (Sales & Marketing, Pricing, Customer Experience) on project portfolio prioritisation, budgeting, and operational excellence, ensuring global initiatives are effectively adapted and executed in the APAC context.
• Engage and align regional stakeholders across marketing, sales, communications, Business Entities, and Corporate functions, as well as the global digital and marcom channel team, to ensure cohesive CIM platform strategy and execution.
• Monitor CIM platform KPIs — including digitalization ratio, user engagement, feature adoption, and project delivery metrics — and translate insights into actionable improvement initiatives across APAC.
• Manage relationships with external technology suppliers and engage customers to validate platform delivery quality, gather market feedback, and ensure digital initiatives meet APAC-specific needs.

QUALIFICATIONS

Essential:

• Minimum 7–10 years of experience in digital platform management, technical product ownership, or technology leadership with demonstrated APAC market exposure.

• Proven technical expertise in customer interaction platforms with hands-on experience in WeChat, WeCom, and Social CRM backend platforms.

• Strong track record of leading cross-functional, multi-stakeholder digital initiatives from design through delivery.

• Experience leading or coordinating virtual/distributed teams in a global organisation.

• Solid understanding of agentic AI and AI-assisted development tools, or demonstrated ability to rapidly build this capability.

• Excellent analytical skills with ability to translate platform KPIs into strategic decisions.

• Outstanding communication and influencing skills in a multicultural, matrixed environment; proficiency in English and Mandarin Chinese.

Preferred:

• Knowledge of B2B marketing strategies, customer experience principles, and CRM architecture.

• Familiarity with the chemical industry or related B2B sectors.

• Experience with agile delivery methodologies and platform portfolio management.